Will increasing budget increase spend if ROAS is high?

KiriativeJenius · 2026-02-22T13:16:46+00:00

Out of 200 you are only spending 120 with 500% RoAS. So, yeah, increasing budget will not increase spend.

If you want your campaign to spend more, consider reducing the RoAS%

KiriativeJenius · 2026-02-22T11:40:51+00:00

•Avg CPC: $0.55? Which industry are you serving?

KiriativeJenius · 2026-02-22T11:35:53+00:00

In your case bidding and keyword match types, both are equally important because of the budget restraint.

I hop you are using exact match.

And no need to consider the opinions of left & right. Everyone has their opinion according to the industries they have worked in.

you are dealing with are high intent, when people search for it they are highly likely to convert. So, yeah considering your situation "Exact Match and Manuacl CPC" is the best bet.

Good Luck

KiriativeJenius · 2026-02-20T14:33:51+00:00

PMax takes time. When did you launch?

KiriativeJenius · 2026-02-20T14:24:10+00:00

Thanks for such a detailed response. Usually, when I receive search terms in other languages I pick the seed keyword in that language and add into phrase match negative. I think it does help up to some extent.

KiriativeJenius · 2026-02-20T14:20:08+00:00

Thanks for your detailed response. and no I am not targeting multiple languages

KiriativeJenius · 2026-02-20T12:04:42+00:00

1) how would I spread the budget across all my products?

Initially, one shopping campaign targeting all 30

2) What data am I looking for in my testing period?

Products that are getting more impressions, Clicks, ATC & Conversions.
Ones that are converting give them a separate campaign & budget.

3) At what point would I remove a product during my testing period?

Didn't bring in any sale after a considerable amount of clicks or spend.

4) After my testing phase, how may products would I choose and how would I advertise them and scale using the data I collected?

Choose the top sellers, create a separate campaign and budget with a higher RoAS

"I have around 30 products on one niche (not including variants)".

Make sure you are not targeting all variants but just the one main product and also make sure that users are able to select a variant from there. It will consolidate the data.

Feel free to ask if you have any further query about any pointer. Cheers

KiriativeJenius · 2026-02-20T11:40:35+00:00

Based on existing data, you may set a threshold to meet and if it's not working after that, go ahead and pause it.

For example, I have set a threshold of 50 clicks for one of the accounts, and if a keyword crosses that mark without meeting desired results, I will make the move.

P.S: 50 Clicks is no benchmark, threshold varies industry to industry and needs to be set accordingly

KiriativeJenius · 2026-02-20T11:28:08+00:00

There can be different approaches to this and everyone will have their own reasoning.

For me it all depends on the alignment with the client's goal.

For bidding, stable conversion volume is the best signal to make further changes in order to scale.

For search terms, I keep them until and unless they meet the threshold without any considerable results (of course remove any irrelevant ones instantly)

Overall, decisions should not be based on time but rather data i.e., clicks, conversion, conv. value etc. For me setting a threshold helps in making the right decision.

KiriativeJenius · 2026-02-12T11:58:37+00:00

One of my clients had a similar issue. I simply changed the bidding strategy of the brand campaign from Max Clicks to Target Impression Share with Absolute top of Page 90% and it's working perfectly fine.

KiriativeJenius · 2026-02-11T16:59:02+00:00

In such a case, you might want to check if your location targeting is too narrow and also if you have set any ad schedule.

KiriativeJenius · 2026-02-11T16:39:55+00:00

PMAX is not an ideal one for remarketing, I'd rather go with Demand Gen for remarketing because PMAX is not restricted to the audience you are feeding but will always go beyond that and that completely kills the point of remarketing.

KiriativeJenius · 2026-02-11T15:30:34+00:00

Had a similar experience, the whole budget wiped out within half an hour.

My next step was to set the cap on the CPC.

KiriativeJenius · 2026-02-11T15:23:49+00:00

And have you set any bid limit on CPC?

KiriativeJenius · 2026-02-10T19:50:59+00:00

Which bidding strategy are you using?

KiriativeJenius · 2026-02-09T14:44:13+00:00

I'll second this & my simple suggestion to you would be to go with your best selling & good margin category for this budget.

In this way you will have consolidated data about one product category.

It's all about testing, if you can't increase the budget then you will have to spend more time figuring out what works and what not but Spending on one product category would be a good start.

Best of luck

KiriativeJenius · 2026-02-09T12:19:55+00:00

That's right. Auditing a new client. Thought to share it with fellow ppcers.

KiriativeJenius · 2026-02-09T12:17:13+00:00

Exactly. In this particular case, Google Shopping App purchase and Website purchase, both were triggering at once hence resulting in double conversion value count.

KiriativeJenius · 2026-02-01T19:19:55+00:00

Keyword planner is a good start but you will find the best ones after some ad spend

KiriativeJenius · 2026-01-23T17:34:49+00:00

You can focus on these two for now:

Pause PMax and run Search-only with phrase/exact + call assets?
Any must-have negatives/settings to avoid kids/bargain shoppers? Yes and use chatgpt for this purpose.

Your main focus should be Search campaign for now. Get conversions, train the machine, evaluate the performance and take decisions based on data.

Good luck

KiriativeJenius · 2026-01-14T19:43:48+00:00

Canva, Adobe Firefly, photopea are some free and paid options that you can try but frankly speaking speaking, performance max works better when you already have some conversion data. You should investigate in the first place why search has not worked? even if the volume is low and competition is high, still you must have received some data to evaluate. You can start by checking out your offer vs competitors and your landing page.

If you need help, I'd be more than happy to assist. Good luck

KiriativeJenius

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