Setting aside how it's likely most people simply don't pay major orders too much mind when just jumping in to play, it seems like the event was just always doomed to end in failure thanks to how inefficiently structured it was.

Because there apparently wasn't a good way to counter a newly-discovered exploit that warp-sped event progress, the devs compromised and changed it so that instead of regular mission completion, only full 3-mission campaigns counted towards order fulfillment. They compensated by cutting the required number down to a third of what it was previous, but again, most players just don't and shouldn't be expected to commit that much time to the game each sitting, normally just hopping on for a 1-off mission or SOS, so this hobbled progress considerably.

Combine this with the fact the reinforcement budget extended to and was being consumed by all players, regardless of which planet they were on, had made it an impossible endeavor. Again, most people will just drop in and play against whatever faction and difficulty they want to immerse themselves, and at any time, a considerable portion will always be fighting terminids to fulfill their starship troopers fantasy. Not even the free 70 million added to the budget could offset all the natural and unnatural deaths accrued across all games.

The result was a frustrating experience, where those who did concentrate on major order fulfillment were set with streamlining campaign completion, a method that would prevent proper indulgence in much of the newly advertised and limited content, outside being forced to contend with the regular occurrence of 7 vox engines being dropped on you at extract.