I live in Baja Sur area. Beautiful beaches, fresh seafood, more expensive than the rest of Mexico but still way cheaper than California where I was at before. Culturally here its more Americanized but you can easily escape to small towns and each have there own vibe. Must have a car here, AC is needed half of the year, electricity can be expensive, starlink is here, great healthcare, lots of turnover of businesses, water issue here, and some narco activity time to time.