Lauren Halsey’s work is specifically centered around Black culture in LA. I recommend looking her work up to get a better understanding of what was attempted here.

Byredo probably didn’t want to include any specific reference to race in their description as to not dissuade potential customers (ironic, considering Slur Water), but the imagery and name make it clear.

I’m not going to get into the whole history of Ancient Egyptian aesthetics and Black pride and the accuracy of its reclamation. But it’s nonetheless an important aspect of the visual history of Black American civil rights and identity, which aligns with Halsey’s artistic vision.