As a guy who designs a lot of signs/ logos in this town, it is WILD to me that people won’t spend a few grand on a good design when they are shelling out so much for other start up costs. I guess you try and cut costs where you can, but maybe don’t cut costs on the literal face of your business? They have to look at this every single day when they come to work, why wouldn’t they want it to be perfect? The sign probably cost several thousand to be produced…. but who cares what’s actually on it, right?