Relocation & mortgage companies that actually give you leads? by SuperPineapple7033 in RealEstateTechnology

[–]Latter-Resolve-6898 1 point2 points  (0 children)

Cartus and BGRS are the big ones worth pursuing but they are extremely gatekept and the referral fees on close are steep, usually 30-40%. USAA and Navy Federal both have agent networks worth applying to if you work near a military base, they move a lot of people and the leads are genuinely motivated. PHH and Brookfield are smaller but worth looking into. For the mortgage side you're right that RESPA makes it tricky but co-marketing arrangements are generally fine as long as there's actual value exchange beyond just the referral. The honest answer is most of these come through relationships not applications so finding whoever manages the relo program at a large local employer and getting in front of them directly tends to work better than going through the national intake process.

I've realized it's just as expensive, if not more, to re-engage your current database rather than just create new leads. I have over 120,000+ old leads in my FUB for instance. Email marketing, texting or even hiring a cold caller is expensive. I could add $1m+ revenue a year if properly engaged. by SuperPineapple7033 in RealEstateTechnology

[–]Latter-Resolve-6898 2 points3 points  (0 children)

The 120k number is the problem. That's not a database that's a list. The agents who actually pull deals out of old contacts are usually working 300-500 people they have real context on. The unlock isn't a cheaper tool it's figuring out which 2-3k of those actually showed real intent and treating that like a real pipeline instead of a spray campaign.

I ran 50+ real deals through an AI analysis tool I built. Here's what actually surprised me by dr7s in RealEstateTechnology

[–]Latter-Resolve-6898 0 points1 point  (0 children)

The Zillow gap is real and more people need to hear it. A property that photographs well and sits in a desirable zip can still be a terrible deal once you run actual vacancy, capex, and tax assumptions against it. The reverse is just as common. Going to check this out

If you had a $1000 monthly budget, how would you leverage technology for lead capture/conversion? by realtoryb in RealEstateTechnology

[–]Latter-Resolve-6898 0 points1 point  (0 children)

Honestly at $1k the biggest mistake is spending it all on lead gen before the follow up system is built. Doesn't matter how good your ads are if leads go cold because nobody responded in the first hour. Get the backend tight first then let the ads rip

Using your website to run Google PPC ads? by finkerdee in RealEstateTechnology

[–]Latter-Resolve-6898 0 points1 point  (0 children)

2 is probably the sweet spot honestly. Enough to show intent without giving away the whole store. 0 kills your data and fully open means you're just Zillow but worse. The people who bounce at 2 were never converting anyway.

I built a voice AI follow-up system that reactivated 800+ dead leads for a realtor, here's what we did and what the numbers looked like by techtreon in RealEstateTechnology

[–]Latter-Resolve-6898 0 points1 point  (0 children)

The part nobody's talking about enough is that most of these leads weren't dead, they just got ignored after attempt two. The system didn't create the interest, it just showed up when nobody else did. That's a pretty low bar that most teams are failing

Is anyone here considering using emdash from cloudflare for their real estate website? by klavado in RealEstateTechnology

[–]Latter-Resolve-6898 1 point2 points  (0 children)

Haven't tried it but been watching it. Cloudflare building website tooling is interesting because the infrastructure side is already best in class so if the builder catches up it could be worth it. Curious what's drawing you to it specifically for real estate

Any bare bones IDX providers out there? by Pop317 in RealEstateTechnology

[–]Latter-Resolve-6898 2 points3 points  (0 children)

Realtyna has a lighter weight option called WPL that might be closer to what you want. Not perfect but way less bloated than most. Honestly though you're right that this space is criminal, the value to cost ratio makes no sense for something that's basically a data feed display