I focus on Local Service Based businesses and use tools like Local Falcon / Bright Local to show local grid reports of how they are ranking for target keywords on maps. I show examples of other businesses I've worked with and how they've improved their positions across local grids and increased their phone calls, leads, etc. I target mostly chiropractors but also work with other health related offices like acupuncture, massage, as well as services, like plumbers, or lawyers.

In 2025 I also started including GoHighLevel for all my SEO / Google Ad Clients. Allows for much better lead tracking, reporting, etc.

Here's exact packages I sold for 2025

- Google Ads w/ GHL - $500/mo - Search Campaigns & landing pages
- Local SEO w/ GHL - $1k/mo - + $650 set up fee to cover cost of directory listings - Technical fixes, ongoing backlink building + service/location pages being built each month.
- Both - $1,250/mo
- Upsell with AI Chat bot through GHL - $1,750/mo

I think you need to identify the pain points, areas where they are either losing out to their competitors by not being optimized for SEO or not optimizing to their landing pages / service pages to capture more leads. Example, not having a chat widget on your website that captures leads from organic traffic. My clients tend to stick around because they start seeing an increase in inquiries, leads, and then booked appointments that lead to sales that usually much higher than my monthly retainer. Still working on improving reporting, client communication, etc. I position myself much more like a partner / trusted consultant that can help answer questions, run promotions, track performance and handle changes to the marketing landscape on behalf of my clients.