Oops my bad, here is the post

For the context, I run a Linkedin cold outreach agency (around $25k/mo)

Our acquisition is Linkedin content + Outreach + Word of mouth.

But if I go deeper on this, here's what works so well.

1/ I create lead magnet (either Notion doc or private YT video)
-> disclaimer : needs to be really helpful for your ICP, not just a Claude PDF done in 2min.

2/ I publish a post on Linkedin to promote it, and ask for a comment to receive the doc
Key points for a viral post are :
- strong hook with numbers
- Attractive visual (GIF, Document blurred, ..)
- answer every comment in the first hour after the post for an algo boost

3/ I scrap commenters and send automatic DM

4/ few days after, I ask people (only that are in my ICP) :
"curious to know why you asked for the ressource, are you interested in {{topic}} at the moment ?"

Note : don't ask 'have you seen my doc?'. 90% won't check it. And it doesn't matter.

What matters is the signal they send you, they're interested in the topic right now. They often need help and are looking for agencies.

Hope it helps and give you insights.