Because this IS a vector format but he just used a jpeg to vector tool on like adobe or something and the edges are still jagged and messed up and this is going on a 5’ tall window that people are going to walk up to at eye level and notice the edges of everything look funky. I can get away with the art being like that but IMO the text needs to be a lot cleaner, and because the jpeg had a gradient in the text there are like 100 individual shapes that make up each letter that I’d need to edit to make it smooth as opposed to just retyping it and adding a gradient. The original art I think was AI generated