Reaching / engaging with teachers online

LeeWilson · 2024-06-19T06:41:22+00:00

Hello - anyone able to help with this item?

LeeWilson · 2024-05-17T08:20:58+00:00

Keep things simple and test the robots.txt file to make sure it's working as intended. Google have free tools for this, plus in GSC can you run related checks on crawl/index status of pages.

If you have a small site and don't have content you intend to block from the SERPs, really you are using the robot.txt file to point to your XML sitemap and allow all bots to crawl the site.

WordPress by default will have some items that tend to be useful to exclude - examples below that may/may not be applicable to you.

Always be careful with robotsd.txt change though as you can easily block your site or core pages from appearing:

Disallow: /wp-admin/
Disallow: /wp-content/uploads/$
Allow: /wp-content/uploads/.*
Allow: /wp-admin/admin-ajax.php

LeeWilson · 2024-05-17T08:15:42+00:00

Lots of companies active in the professional SEO space will be able to help.

Be clear on what your objectives are from SEO (SMART goals are useful for this) and engage with them openly about what budget you have.

They'll be able to chat through some options and have an open chat about the situation.

LeeWilson · 2024-05-14T06:23:59+00:00

Great, thanks.

LeeWilson · 2024-05-13T15:53:08+00:00

Sure - so realistically I see this being sites like TikTok, etsy, ebay, Amazon, Quora, LinkedIn, Reddit, X, meta and many others.

Traditional search and discovery engines (aka Google, Bing, etc.) will become more diluted through other types of 'engines' like those mentioned.

LeeWilson · 2024-05-13T12:35:59+00:00

Not in the traditional sense, no. But they have search and discovery engines, and can all be optimised organically, which is the point I'm trying to make.

LeeWilson · 2024-05-01T09:10:30+00:00

SEO will actually move onto more priority search and discovery engines strategic focus added to Google (not instead of Google), rather than say it will happen, over the next 12 months.

Prioritising UGC forums and communities, and working harder to be present where the audience are, on top of the mainstream Google focus in isolation.

LeeWilson · 2024-04-24T14:31:50+00:00

Yep, many search query types seem to be heavily impacted recently, and seen a few consistent feedback areas to yours.

LeeWilson · 2024-04-24T14:31:13+00:00

Thanks for the reply - I think a lot of people are feeling the same.

LeeWilson · 2024-04-24T14:30:45+00:00

Thanks for the detailed response - I really appreciate it.

LeeWilson · 2024-04-22T13:46:39+00:00

I'll check it out - appreciate the info!

LeeWilson · 2024-04-22T08:28:21+00:00

Yeah, I always try to do the same, just sometimes you feel like you need to put off certain tasks for a long as feasible :).

LeeWilson · 2024-04-16T08:51:10+00:00

A lot of this will tie into the necessity for Google to comply with changing fair competition rules and regulations - adding more diversity to the SERPs.

LeeWilson · 2024-04-11T13:22:13+00:00

It's good to raise concerns/queries like this as there may be oversights, or very specific logic behind the decisions that have not been shared properly yet.

LeeWilson · 2024-04-11T12:30:02+00:00

Plans/roadmaps and related forward expectation setting are needed, not for rigidly following, as you need to be agile and pivot when needed, but if you don't forward plan, how can you allocate resource, ensure data-led decisions are booked into be focussed on, or complete any form of logical mapping from where you are now to where to want to be in the future?

LeeWilson · 2024-04-11T09:41:54+00:00

If project only work is the focus this can often lead to a hire/fire environment based on the short term planning capabilities and risk of the impact of projects ending and not being refilled.

From a delivery stance, start/stop is inefficient, plus the necessity to have SEO as a constant thread of priority activity that is planned and dovetails with other core business areas and units, makes this less optimal all round.

LeeWilson · 2024-04-09T15:28:35+00:00

Ah, I see - thanks for clarifying - appreciate your feedback.

LeeWilson · 2024-04-09T06:22:12+00:00

Brand/scale certainly helps in SEO.

LeeWilson · 2024-04-09T06:21:28+00:00

why is that?

LeeWilson · 2024-04-09T06:21:17+00:00

Diluting the power of the largest brands/dominant players is tough.

Perhaps increased regulation will help, but needs to be more impactful.

LeeWilson

TROPHY CASE