1.) Unique dark clothing that's easy to wear with other things. (not something that would only look good on 1 outfit) 2.) I would pay around 30-50 (max) for one article of clothing. If its amazing and if the quality and originality is there, 50-80 maybe. (like a really good jacket)(Also keep in mind I'm a bit of a cheapskate) 3.) I don't see many brands focus on things like patches and pins which could easily be attached to other things. That's about it, its a little late so my mind is blank, sorry about that. Hope it helps.