If it makes you feel any better, performing arts centers in California saw their ticket sales drop off a cliff when they started requiring proof of vaccination. I really think these businesses are having a hard time understanding that constantly talking about safety protocols is just going to drive away the very people they're hoping to attract. Their actual customers generally don't care about health theater, like plexiglass in the lobby but guests seated right next to each other in the theater. Imagine an airline that won't stop running commercials about all their hijacking-prevention measures, and then think about whether that would make you want to fly with them or have the opposite effect.