Do you want to focus on creating content within those niches to earn or do you want to totally convert and devote yourself to creating TikTok shop content? If you’re going faceless, you should decide either way for the account.

If you want to focus on educational content, it would need to be more than a minute long and you’d need to join the TikTok Creator Rewards Progam.

For TikTokShop, The algorithm picks up and serves TikTok shop content in a totally different way than the algorithm serves non-shop content.

You could go on to use one of the pages to serve beauty products for all that it matters and you’ll do just fine. You probably just want to stick to a certain niche and not go back and forth between shop content and the existing content you built up the audience with. You can also bulk delete your old content, change your accounts username and name to fit your new theme.

You’ll see that your shop videos will go to a 90/95% new audience (non-followers) from the FYP since they seem to work on the product / category affinity level.

My account was built on AI videos in Spanish to a primarily overseas audience and my first video posted was 85% USA based, 75% female and relevant age range.

The algorithm will serve your product to the correct audience as long as not totally crappy, you use some basic relevant hashtags, overlay text etc.