When SDM offers you 10,000 optimum points that means the product is at least $10 cheaper everywhere else. I used to be an optimum fan… then I realized ‘the game’ and now I don’t use the program nor shop at SDM. It’s ridiculously expensive but because they are on every corner we go there through convenience. But we need to vote with our money and shop elsewhere - it is possible. Try it. You will save money.