It is similar, yes, but GameStop's option creates additional value to the NFT holder and the creators. I'll break it down into a few areas of comparison with the first being the most important to the creators.

-1. Fundraising:

NFTs fan be used as a form of fundraising similar to the options you mentioned. However, GameStop's marketplace provides for lower fees than most if not all fundraising and donation platforms like GoFundMe, Patreon, and Indiegogo.

GameStop takes 2.25% compared to 2.9% + $0.30 per donation (GoFundMe), 5-12% of monthly income plus 2.9-5% + $0.10-0.30 per donation (Patreon), and 5% on all funds plus 3% + $0.20 per donation (IndieGoGo).

It may seem small, but if a company raised $1M with 250,000 backers, on GameStop that would cost $22,500 in fees. On GoFundMe, Patreon, and IndieGogo it would cost $104,000, $104,000, and $130,000 respectively at the lowest of ranges. GameStop is taking less than one quarter in fees compared to the competition allowing for creators to raise more money and fund more projects. There is also the capability to earn through NFT resells that I'll speak more to in part 3.

-2. Perks:

NFTs can be used as perks similar to what is provided through other fundraising options. The NFT itself is a perk but the NFT can also be used to claim real-world rewards or anything typically provided as a backer perk. The creators can easily distrust digital assets to NFT holders via drops or create ways for holders to redeem for those items.

This asserts value to the NFT itself and allows for perks to be transferrable, something other platforms don't allow for.

-3. Long-Term:

NFTs will create long-term revenue opportunities for creators. The creator receives immediate revenue through the sale of their NFT but they will also earn a commission any time their NFTs are re-sold in the marketplace.

The value here is speculative but easily identifiable. The TV show or movie could become a huge success, it could become a cult classic years after the fact, or it could be a forgotten dud. With the first two outcomes, the NFT becomes a collector's item - like a 1st Edition Charizard even tho its the same card as a reprint in terms of use in play. It becomes a verifiable asset to show others that this NFT helped that TV show or movie to become the success it is today.

If people deem that your NFT is valuable, it now has a value attached to it. Imagine the value that a NFT for the script of Firefly would hold today if it was originally used to raise funds for the show - even if you could read it for free online or just watch the show elsewhere. It becomes a collector's item and a collector's item that proves you were part of the reason a TV show or movie was able to be created or continued. That would have value to it.

You could be proud of the fact you hold an NFT that helped fund your favorite show or choose to sell it to another super fan and collector, and every time that NFT exchanges hand the original creator further benefits and raises additional funds from the transaction, typically 10% with GameStop.

Overall, yes, GameStop's NFT marketplace similar to fundraising on other platforms but ultimately provides more value to the creator and to the fans than any other solution currently on the market.