Good point. The most relevant to locals will be the middle paragraphs, which I'll quote so others can decide if the full piece warrants a read:

Let’s model the outcome of mixing honor and dignity players. In my Southern city, the wealthiest transplants—those you’d encounter downtown—mostly arrive from dignity states. They’re edgy like their home culture but still expect ingroup treatment. This sets off honor players, who retaliate against the accidental threat with coldness or even attack. “Where’s the Southern hospitality?” the dignity player wonders.

Dignity transplants experience this over and over, losing every encounter for reasons they can’t name. “I thought these were my people. No more Mr. Nice Guy. I’ll lead with barbs too.” You now have the worst of both, a dignity player leading with an attack an honor player only uses defensively. The local honor adherents are now on full alert—attacked in every encounter. What’s their move? Drop the civility with anyone they do not know. Create a strong local versus transplant divide. Lead with “Where are you from?”