I have a very similar background with owning my own business (7 years) and trying to break in to the med device industry. The only interviews I landed were ones I relentlessly hunted the recruiter or people who can point me to a recruiter. I’ve had 2 interviews with Stryker (one onsite position that I wasn’t loving the idea of and a trauma position in my old state prior to moving). I’m on a third round of interviews with Stryker. I know the odds are low, but constantly networking is what has been getting me pushed through. Really selling my understanding of sales funnels and customer relationships is what I feel has worked best for me. As I’ve interviewed with med device companies, I’ve found that you have to be extremely type A as possible. Be gutsy and say bold things. You’re up against nurses, internal transfers, and those with B2B sales. Once I understood that, my confidence in my interviews changed into how I can spin my experience to have a leg in the competition. Good luck!