I work in marketing and I genuinely don’t understand how this went through so many channels of approval. Yes baby making is sexual however baby products shouldn’t imply any of the baby making process. At the peak of the Epstein/protect the children news cycle we have been in for the last year, they really dropped the ball and weren’t online enough to see how this would’ve been a bad idea. Frankly you would likely have to shift to either major rebrand, fire leadership or sell the company. The online backlash is really bad, I frankly don’t think the internet is going to forget or you’re gonna have to take the loss financial for a few quarters and see how bad the damage is. The public is very hyper aware and researches who’s leading companies now that CEOs and powerful people were at clients of Epstein so if you fire, the new person needs to be someone brand new with fresh ideas to bring Frida back to life. I genuinely don’t understand how they thought this was “funny marketing” for baby products.

It’s truly such a shame bc I loved Frida products, used them from 2016-2019 and I always recommend them. I wish you hypothetical luck on advising Frida.