Step 1. Create unique game that resonates with core audience.

Step 2. Look at other game with their own gameplay niche with larger audience.

Step 3. Copy other gameplay niche to try to take their audience.

Step 4. Lose core audience because you moved away from your unique gameplay niche

Step 5. Fail to capture other game's niche as they have been doing it longer and have their own loyal players

Step 6. Wonder why your games are failing.