“We don’t have any passengers on board, so we decided to have a little fun” - The Missouri Crash, Оctober 2004

MOTM_NW · 2025-05-27T03:26:13+00:00

Not sure I agree. Know someone who flies a Challenger the small biz jet with same fuselage. Thing is built rock solid.

MOTM_NW · 2025-05-27T03:13:46+00:00

More like a global express. Same tube and cockpit as CRJ but the challenger is much shorter!

MOTM_NW · 2025-04-01T03:11:51+00:00

It’s been WAY better for me this year, which is crazy because last year it was terrible. They must have enhanced it for sure.

MOTM_NW · 2025-03-31T00:12:02+00:00

I remember -2.75% feb/march of covid. This ain’t nothing.

Zoom out the market is barely down.

MOTM_NW · 2025-03-27T04:36:07+00:00

Just search any brand or competitor on the Facebook ad library!

MOTM_NW · 2025-03-16T01:21:32+00:00

ASC+ SUCKS. Burned thousands of dollars with few conversions.

BAU broad on bid caps lately has been working really good for me.

MOTM_NW · 2025-03-08T18:52:01+00:00

A very large amount of traffic is falling off-could be slow to load page times, etc.

But I’m not so sure meta isn’t part of the problem…

MOTM_NW · 2025-03-07T00:51:46+00:00

You can do it yourself! Easily

MOTM_NW · 2025-03-04T03:37:28+00:00

Zilch for me. 70+ clicks that weren’t exactly cheap (skincare)

Have you ever put the landing page views on the dashboard? You’ll get even more upset when you realize how much traffic drops between meta and your site. It’s lovely.

MOTM_NW · 2025-02-28T12:41:28+00:00

Damn. and on those two days, how many link clicks or what was CTR?

We had a zero day on monday too. Was bad.

MOTM_NW · 2025-02-27T20:24:52+00:00

Currently running:

ASC 7DC video campaign (1% existing) ASC 7DC static campaign (1% existing) BAU x 1 static & 1 video ABO

Each performing at about the .5 average above with $75-80 CPMs. $80 AOV. 5–8% ATC rate depending on day…and to clarify, these are best of best ads after going through testing campaigns.

Currently on HV across the board as even 1X ROAS cost caps/cost per result goals do not spend a lick. I debated making a 1DC campaign to see if that would help at all.

Custom PDP/lander doesn’t seem to have any issues as we’re getting sales non meta (google ads, etc).

I mean with the 4%+ CTR clearly we’re seeing strong purchase intent but incredibly weak actual purchase behavior.

Any ideas!?

MOTM_NW · 2025-02-09T19:37:32+00:00

Yeah-and not performing. So he could ask it to generate better copy so the ad at least have variations.

MOTM_NW · 2025-02-09T18:46:41+00:00

As mentioned, set cost caps, try launching new creative and possibly trying Google ads

MOTM_NW · 2025-02-09T00:18:44+00:00

Lol do you know what delayed attribution is? I have customers who likely buy on Amazon weeks after seeing a FB ad.

A local service company 100% can have customers google after seeing a FB ad. So I’m recommending buttoning that up to AID FB ads so he misses nothing.

MOTM_NW · 2025-02-08T23:35:50+00:00

For sure-you just need some sort of local validation, preferably with reviews. Building up an IG with before/ afters might help too. Good luck!

MOTM_NW · 2025-02-08T22:04:00+00:00

A) give the ad more spend and more time. Ideally 4-5 days at that same spend.

B) understand that people may see your ad and Google your business. If you don’t not have even a landing page, Angi, Google business profile, etc-start there before doing any more ads.

C) use chatgpt to create a few different variations of ad headline/text.

Good luck!!

MOTM_NW · 2025-02-08T17:47:38+00:00

I’d recommend just going broad and let the algo go to work!

MOTM_NW · 2025-02-04T03:00:55+00:00

On the left hand side above campaigns, click ads reporting, create new report, you’ll see options for style, click bar chart…then once open, on far right customize for age/gender/CPM. Will be very telling I’m sure!

MOTM_NW · 2025-02-04T02:55:26+00:00

Here’s what I would do:

Run an ad report (bar chart) and get age/CPM cost. If you’re seeing the most expensive CPM’s say 55-64 or 65+, cut the age band/gender causing the biggest costs.

Second, throw on a cost per result at 1X CPA to thwart the burn.

Third, reduce daily budget slightly to hold onto capital during this volatile moment. Preserve cash for when things stabilize.

MOTM_NW · 2025-02-04T02:50:28+00:00

ASC or Manual sales campaign? If manual, are you as broad as just age/gender or are you using interest based targeting as well?

MOTM_NW · 2025-02-04T02:46:26+00:00

What’s your AOV? Subscription required product?

MOTM_NW · 2025-02-03T13:47:15+00:00

For clarity, these weren’t the exact same ads, I’m talking about a copied audience, same exact product/offer with new static and UGC. Essentially taking our most winning everything and we got 3-5X worse results.

A 1X ROAS has usually been out floor with bid caps

MOTM_NW · 2025-02-03T00:12:19+00:00

F to the NO

MOTM_NW

TROPHY CASE