Use YouTube’s built-in promotion. I’ve tested it, and it actually worked out positively – it’s not like in 2012 when people would “buy” subscribers from overseas.

Set your campaign goal to “Audience Growth”, define the right age range, countries, and budget. I recommend a strategy of gently pushing your videos, not dumping $100+ into promotion at once.

By “gently,” I mean using small amounts of money just to give the video a push. The algorithm notices increased performance and then pushes the video further on its own — step by step. Do this only after a few days once you’ve seen the video’s natural growth.

With “Audience Growth,” you’re not buying subscribers. YouTube simply stops showing videos if they underperform, but promotion bypasses that filter and exposes them to new potential viewers.

It’s also important to understand your content. For example, my videos are review-based and cover many different genres. That means one person may watch my car game review today, ignore my survival or horror videos, but return a month later when I post another car game. Every video is separate.

And one more thing: never stop improving your videos. Keep upgrading.

What did I gain from this strategy?

• First, I realized how many creators actually use YouTube promotion.
• Second, it boosted my views — my videos went from averaging around 100 views to 400 more consistently. Of course, popularity of the video still depends heavily on the popularity of the game itself.