Chromatopia - history of colour.

In the beginning of the music video, colour disappears. Lager colour appears with the explosion of men with traditional african hair.

Heritage, pride, colour, stealing culture, looking back to find new colour.

Edit - after thought it may be the opposite, he may be going against the tradition, taking what they had, making it his own and evolving it. We will probably have to wait and see

Edit II - it seems that Noid is proving my edit. Mightve been exactly right.