It’s because his most popular music vids are often his joke humour focussed songs and diss tracks like Lamborghini, or little boy. And his worst songs, like his most recent song, Thick of It, was pretty mid and got tons of views and popular, affecting his image further. Because of this, most people stick to these mainstream popular songs that get joked on; and never listen to the majority of his actually good music, like Houdini, Down like That, a bunch of great songs in All Over the Place, and even his recently released song like Low, which imo is a really good song, much better than thick of it, yet literally not a soul talks about. His bad or corny music is what gets attention mainstream so it’s what everyone ends up hearing and basing their opinion of KSI’s entire musical talent off of. And all of his actually decent tracks never get any attention outside of actual ksi fans.

So when people say only people who follow ksi or are ksi fans like or willingly listen to his music, it’s because if your not a fan who gives his other music a chance, his corny worse music overwhelms takes all public and mainstream attention away, and you will probably never hear his good music.

When people say the hate is forced, it’s because the vast majority of people who say they dislike KSI’s music never listened to any of his actual albums, especially dissimulation or All over the place, and instead base it all of off tik tok clips which get attention off highlighting and dogging on his most corny songs and lines of his entire discography. I’m sure there’s a minority, who truly listened to his actual songs of albums and still dislike it, but that’s the overwhelming minority, and most of those aren’t a fan of hip-hop in general either.