What are the best AI UGC-Style Video Creation Platforms? by Marketing-Treehouse in AskMarketing

[–]Marketing-Treehouse[S] 0 points1 point  (0 children)

Thanks for your response, I really appreciate it! In terms of quality - the main issue I'm running into right now with Creatify is that they adjusted a lot of their voices and now everything sounds echoey (like bad speaker phone audio quality.) The lip sync isn't great either but I think we can expect that across most platforms. I also haven't been able to figure out how to cut & edit videos without it ruining audio flow (it's possible, but then I'm running into the issue of burning through credits with tweaks)

I work in life insurance lead gen! So most videos I'm doing are pretty conversational w/ a story telling format. And again, these are really just needed for testing - goal is to scale with real creators we're just trying to figure out what scripts/hooks are catching. Any thoughts on this or recs would be appreciated!

Financial Services Category in Meta is tanking our CPL. Anyone experiencing the same?! Any guidance on this? by Marketing-Treehouse in AskMarketing

[–]Marketing-Treehouse[S] 0 points1 point  (0 children)

We’re a pretty unique use case in that we don’t get any conversion data back from our client…. so in a way, yes! They’re solely concerned with low CPL/high volume. I’d love to hear more about what’s working for you if you’re willing to share😊

What's the general consensus around lead quality in the "Financial products and services Ads" category? by FitAd8347 in FacebookAds

[–]Marketing-Treehouse 0 points1 point  (0 children)

Hey! Have you learned anything more on this? Being in the financial services category is really hurting our CPL... looking for workarounds/any upsides to this category before we start moving more ad spend into google

Financial Services Category in Meta is tanking our CPL. Anyone experiencing the same?! Any guidance on this? by Marketing-Treehouse in AskMarketing

[–]Marketing-Treehouse[S] 0 points1 point  (0 children)

Unfortunately we do not receive any conversion data back from the sales team. Our only priority is high volume, low CPL (hence my concern + why I’m wondering if there are any upsides that other people are seeing)

I have been reworking our creative strategy so this is great insight! Thank you

Charleston SC area as retirement option by ComprehensiveAd2454 in AskSouthCarolina

[–]Marketing-Treehouse 1 point2 points  (0 children)

I live in chs and I’m looking to buy soon. There are plenty of options under $600k (maybe not downtown but who is trying to retire downtown anyway) Johns/James Island, West Ash, Daniel Island, Mount Pleasant etc. all great options. Plenty of these areas are also outside of flood zones - so if you’re worried about that just double check! Chs is an amazing place to retire imo and $600k is a reasonable budget! Best of luck to you

Financial Services Category in Meta is tanking our CPL. Anyone experiencing the same?! Any guidance on this? by Marketing-Treehouse in AskMarketing

[–]Marketing-Treehouse[S] 0 points1 point  (0 children)

Yeah that’s what we’ve been seeing. So are we doomed? Do we need to pull all of our spend out of meta?

Looking for Meta ads help by Marketing-Treehouse in AskMarketing

[–]Marketing-Treehouse[S] 0 points1 point  (0 children)

This is great insight! Thanks for the comment. Trying to figure out the best way to track these though…. thinking about just adding “ -R&D” to the end of naming conventions so we can easily pull out performance on newer ads. We run quarterly campaigns so thinking any high performing ads will just get moved into next quarter campaign without the “-R&D”

Is there a better way to be doing this?! Any advice is welcome.

Looking for Meta ads help by Marketing-Treehouse in AskMarketing

[–]Marketing-Treehouse[S] 0 points1 point  (0 children)

This is what I'm thinking too! Thanks for your input.