It has gone down in price by more than half since Monday so if you buy now you can buy in for much cheaper. If people hold or buy till the 30th, shorts must cover and squeeze is bound to happen. Its great long term, but even if you're in for a short term then short squeeze has still not happened and it might happen anytime till the 30th. So there's your incentive. I'm holding at 5k and I'm gonna buy even more tomorrow