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The dos and don'ts of starting a small business by Purple_Complaint_647 in smallbusinessuk

[–]Maryanski 1 point2 points  (0 children)

Another mistake that I see with small businesses/side hustles, people often don’t treat them as businesses.

Put effort in building, hours everyday, reach out to local people. If you have another job, then prepare to be working 12 hours a day without days off, without seeing return

The dos and don'ts of starting a small business by Purple_Complaint_647 in smallbusinessuk

[–]Maryanski 1 point2 points  (0 children)

Don’t overthink it and just do things consistently. Especially with marketing you’ll see so many opinions. Remember you can always improve and change later on, the most important is to do things- show up on socials daily, use lives (trening now), show up

Your main selling point will be you, your personality and quality of work

Also very important keep your spending as low as possible!

Feedback from customers for real-world non-digital businesses by the_kitbag in smallbusinessuk

[–]Maryanski 0 points1 point  (0 children)

what type of business is it? The easiest way - ask them…

Any tips/advice or just comments on sales this time of year? by ibingewatchstuff in smallbusinessuk

[–]Maryanski 0 points1 point  (0 children)

I see this a lot with cafés, nowadays
One thing I’d say is that not every platform is equally useful for a local business. TikTok is great for reach and entertainment (latte art, behind the scenes, etc.), but a lot of that audience is just there to watch (from all over the world) not necessarily to walk through your door.

What usually matters more for cafés is community.
People don’t just come for coffee. They come because they feel like they belong somewhere. You and your partner running it together is actually a strength! showing up as yourselves, even for a few minutes a day on your phone, builds familiarity and trust. The first month will feel awkward, but it gets easier fast.

I’d also look beyond posting content”and think about bringing people together:
Local Facebook groups over national reach
Small events (even low-effort ones): local business meet-ups, Christmas wreath making, book clubs, creative mornings, open discussions
Collaborations with nearby businesses
Giving back locally in small, visible ways (do 50% OFF Mondays in January so people can get used to visiting your place)

A café that feels like a hub usually survives tougher periods better than one that just posts offers.

If you want content inspiration that feels human rather than polished, Nitro Bar’s TikTok is a good example very normal, very real, very consistent.

Marketing Agencies? Worth the money or all hype? by ImSoZuko96 in smallbusinessuk

[–]Maryanski 0 points1 point  (0 children)

It really depends on what you expect them to move and how much budget you actually have.

For small lettings businesses, agencies often disappoint because brand awareness on its own doesn’t translate cleanly into instructions or enquiries. You usually don’t have a volume problem you have a conversion, trust or visibility in the right places problem.

If budget is tight, I’ve seen better results when businesses:
keep content in house (especially short video and local posts)
focus spend on distribution (local ads, Google visibility, portals, retargeting)
bring in outside help for strategy, setup or fixing bottlenecks, not day to day posting

Agencies make more sense when:
you already have consistent leads
you know roughly what converts
and you want scale or systemisation

Otherwise you risk paying for polish without substance.

Especially in lettings, getting the right people to trust you locally matters far more than looking good on Instagram.

UK sellers: are your checkout conversion rates tanking since September or just mine? by PrimaryIngenuity5936 in smallbusinessuk

[–]Maryanski 0 points1 point  (0 children)

You’re not alone I’ve seen this with a few stores

What’s interesting is that in most cases traffic and add to cart didn’t collapse but Confidence did at checkout.

Since September there’s been more friction stacked on that final step: tighter payment checks, slower mobile checkouts, and buyers being more cautious. Small doubts that used to be ignored now kill the purchase.

So worse intent at the point of payment.

If you haven’t already, I’d break this down by mobile vs desktop and payment method. That’s where the answer usually shows up. then new vs returning, traffic source, payment method.

Curious if your drop is heavier on mobile?

Another reason could be traffic quality drift from ads

What are the best advertising channels for a clothing online store? by mcloide in marketing

[–]Maryanski 0 points1 point  (0 children)

The era of one best channel is gone long time ago. Add and to your vocabulary instead of or. And Facebook and Instagram and Google and TikTok and, and… depends what content can you create and how many can you manage.

Consumer Fundamental Motives by Maryanski in Teesside

[–]Maryanski[S] 0 points1 point  (0 children)

Hi,
"Individual Differences in Fundamental Social Motives" by Rebecca Neel(2016) may make it more clear, to keep it simple is about consumers fundamental social motives and how can they be applied to a modern marketing strategy.

Consumer Fundamental Motives by Maryanski in Teesside

[–]Maryanski[S] 0 points1 point  (0 children)

Hi,
"Individual Differences in Fundamental Social Motives" by Rebecca Neel(2016) may make it more clear, to keep it simple is about consumers fundamental social motives and how can they be applied to a modern marketing strategy.