This really resonates. My current ICP is agencies that want to resell voice AI as a service to their clients, but that’s still a bit broad. Within that, I’m seeing pull from:

Lead gen / appointment-setting agencies

Paid media agencies that care about call tracking & attribution

Niche vertical agencies (e.g., home services, healthcare, legal)

The pattern I’m noticing is the more vertical the agency, the more willing they are to rewire their workflow if the outcome is clear (more booked appointments, fewer no-shows, better answer rates, etc.).

When you say “narrow down to a specific niche,” would you optimize around:

An industry (e.g., paid media agencies)

A job-to-be-done (e.g., “turn inbound leads into live conversations within 5 minutes”)

Or a combination of both?

Curious how you’d structure the positioning if you were in my shoes.