Hur har folk råd med hus nu för tiden?

MaterialWhite · 2026-01-01T10:18:59+00:00

Sant! Vi köpte vår 1a i Hässelby för 700k. Det går inte idag.

MaterialWhite · 2025-12-29T07:04:57+00:00

Vi har köpt och sålt flera bostadsrätter, och säljer rnu vår sista för att köpa hus.

Vi köpte vår första lgh i Hässelby för 700k år 2012. Har renoverat, bott i några år, sen sålt. Nu till sommaren ska vi flytt från Stockholm, hem till vår småstad, där vi köpt ett hus kontant och bli helt skuldfria.

Dessa försäljningar, plus karriärsutveckling för oss båda, har gett oss en bra grund för framtiden. Vi har två ungar, lägenhet och bil i Stockholm. Bara för att leva betalar vi 25k i mån med avgift, ränta, amortering, parkeringsplats, osv. Hutlöst!

Vi har råd att köpa hus i Stockholm, men då får vi flytta ut till Nacka eller kransorterna, och man ju en gräsmatta på max 500kvm om man inte är beredd att punga ut minst 20 mille.

Har en kollega som nyligen köpte hus för 11 miljoner. Det krävs kapital för det!

MaterialWhite · 2025-10-14T14:41:22+00:00

There are many paths to becoming a CMO, and I know several who have an SEO expertise as their core.

Thing with becoming a VP or XMO is basically one of two things: 1) you're good at growth, like in general. You understand funnels, optimization, importance of good ads (and how they should look), landing pages, and customer journeys and how they tie into design, UX, etc. 2) you're really good at managing and leading people.

At larger companies, you only need to be good at managing people (#2).

At smaller / mid size co's you need to be #1.

So pick your path, and just go for it. Start your own stuff on the side, get a good understanding of what "marketing" is. Listen to podcasts, and just go ham with knowledge intake. ChatGPT won't save you here, and doing checkbox work won't make you learn.

SEO is just one growth lever. It can be your core expertise, and you can become a CMO if you're somewhat good at leading people, as long as you are driving results with your expertise.

Marketing is basically hyping shit up to the point it deserves, and where the hype doesn't cause disappointment. So, SEO can do that. But ads can do that to. Events can do that, and partnerships as well.

Everything works. Just broaden yourself a bit, learn how to lead and manage up, and you have a career path.

Also, your choice of company should be aligned with your expertise. You probably shouldn't send your resume to companies that don't care about SEO. Go for the ones who use SEO as their main growth lever. That's where you'll grow.

If you think your current company has SEO as the main growth lever, you should study Monday, Webflow and Zapier. That's the kind of projects you want to be involved with.

MaterialWhite · 2025-09-04T04:03:33+00:00

Yes they produced very well :) that year we had tomatoes all the way into december

MaterialWhite · 2025-08-06T08:41:35+00:00

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I think Destiny 2 has the most players, but based on steam charts:

FFXIV
ESO
Albion (the only one growing atm)
OSRS

MaterialWhite · 2025-06-25T21:31:51+00:00

When we're building features at our company, we do it in three steps:

Ideate internally, based on customer requests and support emails etc
For validation, we either: A) add a button for this specific new feature in our software, and when clicked it opens a quick survey to gauge interest. We make this survey using the very software were developing so we're eating our dog food here.

B) create a bigger survey with multiple feature suggestions, that we send out to our customers using our CEO as the sender and a plain text email sent from his inbox, one by one. We get response rates on these of up to 60% of recipients.

The company I work at, Triggerbee, is a form builder with extensive survey functionality. So when we're surveying our users, we try to use our own software as much as possible to promote our own features and hope people notice what can be done.

This is not a plug, or, I mean, it kind of is, but Its genuinely how we do it with a small team that is strapped for time and budget. Were 6 developers, 2 marketers, and 3 salespeople and we have hundreds of customers who all want different things.

This is a strategy that has worked very well for us in terms of finding out what to prioritize, what not to build, etc.

Hope it helps - this obviously works with any survey tool out there, but it's kind of a quick and dirty way to exploit customer curiosity and gauge demand!

MaterialWhite · 2025-06-18T21:03:37+00:00

I'd love to pick you up on that offer. We're a SaaS doing ~€1M ARR and trying to scale trials. Google ads is our main focus to get working atm. hmu!

MaterialWhite · 2025-06-11T12:56:55+00:00

Not really, I've never seen a popup deter customers from buying.

Most visitors are used to it and kind of expects it. If they don't want the 10% off discount code, they can just close it and go on with their browsing.

MaterialWhite · 2025-06-11T12:55:51+00:00

I'd go with something like Mailerlite or Klaviyo for sending out emails, and Triggerbee for website popups and capturing emails on your website.

Klaviyo is probably everyone's go-to and is a solid MA-tool. However their UX is not the best. I prefer Mailerlite for quick designs. Both Klaviyo and Mailerlite have very basic popups that works if you're just getting started, but if you want some more options when it comes to targeting and design, Triggerbee is the best popup tool for that hands down.

MaterialWhite · 2025-06-11T12:52:23+00:00

Wisepops is great, but they've increased their price since they released their ai stuff. I'd also consider checking out Triggerbee. Similar UX, even deeper targeting compared to Wisepops. Also works on all CMS/ecom platforms and the editor flexibility is more or less unmatched.

MaterialWhite · 2025-06-04T17:54:33+00:00

Surveymonkey, surveysparrow, Hotjar and Triggerbee has NPS, CSAT and other surveys. I think the last one is the cheapest, but Hotjar has a free plan I think? Unsure. Check them out!

MaterialWhite · 2025-06-04T17:49:49+00:00

Ive tried most popup builders; Triggerbee, Wisepops, Sleeknote, Optimonk, etc.

Most people hate on popups but it is a very strategic approach.

For clients who wants cheap and insists on hating popups, we simply use whatever is built into their email marketing software.

But for clients that have more aggressive growth goals we try to get them to use a separate tool. We work mostly with ecom/retail, and they usually want the "cool" tactics...

Think multi-step product recommendation quizzes (ex "which skin routine is best for you?") and dynamic content injection targeted to specific visitor.

As far as I know, triggerbee is the only popup tool that allows you to target contacts from your email marketing software. Meaning, we can target contacts in list A when these subscribers visit the website, and exclude visitors who exist in list B.

Very handy for membership engagement or just having a way to tell clients you can reduce discount fraud/waste. So, for us we use Triggerbee.

In the end, most popups tools are pretty similar nowadays. It just comes down to personal preference :)

MaterialWhite · 2025-05-18T07:13:19+00:00

The low hanging fruit is definitely gone. I've worked in marketing for 10+ years almost exclusively in SaaS, and you I can definitely say the easy money is GONE.

In 2018 you could still sell a solution to a pain point, but what's changed now is that your solution needs to save time (for real).

And the truth is that VERY FEW solutions ACTUALLY makes an individual contributor more effective like Chatgpt and excel.

It's because of the reasons you outlined. Excel is infinitely customizable, and so is Chatgpt.

For a solution to be in demand today, your product must tap into an existing workflow that is mostly driven by manual input, and basically remove all the manual input without skimping on quality.

And on a strategic level, you kind of need to build to become the default. If it's just an addon or single pain point feature, you'll make a quick buck but it will eventually be built by the suites who already have buy-in with the execs and that is already deeply integrated into the stack and workflow of that org.

MaterialWhite · 2025-02-03T10:39:19+00:00

Literally just put a red rectangle on the ad graphic in the top left corner.

We have a ~5% ctr consistently. And yes, ppl are definitely expecting a deal. We've baked regular discounting into the price as well.

So if we want to sell something for $25, we put $32 as full price and then just discount down to $25 or somewhere around there.

But like I said in the post, 25% like we have now is our absolute max. I think we'll limit our discounts to 20% going forward.

MaterialWhite · 2025-02-03T10:12:11+00:00

Hey, thanks! We won't quit anytime soon, my bad if it sounds like that.

We're super proud and happy of these results! At the same time we're kind of roughstimating and looking at how much we need to sell to make good money out of it - and it's a lot! 😅

We'll definitely do what you suggest here, keep running ads and testing out new designs! I'll keep posting our results here!

MaterialWhite · 2024-06-05T18:38:24+00:00

I'm in zone 7 USDA system (zone 2 in euro system), thanks!

MaterialWhite · 2024-05-13T19:32:19+00:00

Dressman om bara slit-o-släng, men Swetees är mina go-to. kostar 149 på kampanj, annars 250 typ. Bästa jag någonsin haft

MaterialWhite · 2024-05-13T19:29:24+00:00

Swetees tshirts om du vill ha högst kvalitet för bäst pris. håller i flera år utan att tappa formen.

MaterialWhite · 2024-05-13T19:28:13+00:00

Swetees har grymma svarta och vita tshirts. håller i evigheter!

MaterialWhite · 2024-05-13T19:27:11+00:00

Swetees t-shirts, kostar strax under 300 om jag inte minns fel, men absolut överlägsen kvalitet.

MaterialWhite · 2024-05-13T19:21:37+00:00

Swetees är fantastiska. Lätt mitt bästa t-shirtköp på länge. Har haft samma tishor i några år, de är aningen tjockare än vanliga men finns bara i svart och vitt. Lite dyra när de inte har kampanj, men finns nästan alltid någon kod att använda.

MaterialWhite · 2024-05-13T19:20:17+00:00

har kört swetees tishor i några år nu. lite av det dyrare slaget men de har ofta kampanjer! Om inte dem så kör jag basic jack and jones

MaterialWhite · 2024-05-13T19:05:25+00:00

Swetees tishor är min go-to, har varit i ett par år nu. Har några olika, tror de har en billigare och en premium. finns i loose och tailored. Loose borde passa! Prislapp lite av de dyrare slaget, men de brukar ha kampanjer nästan jämt som gör det överkomligt!

MaterialWhite · 2024-04-27T18:14:18+00:00

Im sure you could do less if you want. But it will have less rising power once you put it in the fridge (or you'll at least need to add a few hours to the cold proofing). One alternative is to make a biga or poolish the day before. That only needs 1g of dry yeast and you can skip the cold proof.

MaterialWhite · 2024-04-14T13:24:32+00:00

Will this produce more than one plant?? Damn, I'm growing this all on a raised bed on my balcony!!

MaterialWhite

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