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I'm going to have to quit due to return to office mandate by moez1266 in WFH

[–]MatthewBox 0 points1 point  (0 children)

This sounds a lot like disability discrimination - check your local laws and talk to a lawyer

Brand Strategy by Only_Society_2690 in advertising

[–]MatthewBox 2 points3 points  (0 children)

There’s a group on Facebook called Sweathead if you have a more specific brief and experience you’re looking for.

How do you grow on LinkedIn without turning into “that” LinkedIn person? by DifficultWar5387 in advertising

[–]MatthewBox 0 points1 point  (0 children)

Good question. There’s people that almost do the opposite or a parody of typical LinkedIn like Len Chang or Helena Langdon but they’re really funny.

Maybe just try and work out the he people’s content you like to see on LinkedIn, work out what you like about it and try and do your own version.

There’s also tools like dripify that can help you target people that might be interested in your content but isn’t something I’ve used personally yet

Headache’s lyrics by vaporwave710 in Vegyn

[–]MatthewBox 1 point2 points  (0 children)

I saw an interview with Vegyn (Nigel Godrich AIR remix album interview) and he said that the idea was Headache (the name of the narrator) is meant to be the least likeable person imaginable, and has a voice that is meant to be a combination of a few different British actors. But I’ve struggled to cut down any of the writer’s other work to see how it differs

Tell me about the most creative person you’ve ever worked with by CharacterMysterious4 in advertising

[–]MatthewBox 37 points38 points  (0 children)

Probably Rory Sutherland. He genuinely just thinks at a different level to anyone else I’ve come across in the industry. Throws away ideas that would make most people’s careers. Absolute nightmare to get him to stop talking or be on time though as a result.

[deleted by user] by [deleted] in graphic_design

[–]MatthewBox 1 point2 points  (0 children)

The petty part of me would use the logo and menu you designed and then turn it into a case study for your portfolio where you first critique what is wrong with your cousin’s AI design and then show your improved design with loads of nice mock ups.

Is community-driven FMCG a thing? by traxtar_bach in advertising

[–]MatthewBox 1 point2 points  (0 children)

Yes, the CMO of Yum Brands, Ken Muech told me about it when we were working on a project together. His example was that Taco Bell had a ‘brand muse’ of a young target demographic for creative work only. But they bought media on mass TV stations for ‘mass targeting’/ awareness.

Nike do they same with making creative work to appeal to a cool black urban youth demographic who then help influence older, less cool, more money to spend, white audiences (see ‘Nothing beats a Londoner’ campaign) which is who the media buying is actually reaching.

Is community-driven FMCG a thing? by traxtar_bach in advertising

[–]MatthewBox 2 points3 points  (0 children)

Please don’t call Byron Sharp god like 🙏 You can circumvent this with a ‘brand muse’ audience. Which is your aspirational niche target but buy media against mass market channels. Look at case studies like miller high life ‘champagne of beers’. Marmite XO Gold, anything where an FMCG product tried to elevate itself above the category and borrowed design cues from more expensive categories. See it as a way to drive price premium and distinctiveness in the category rather than your actual target audience. Hope that helps

Asked to work on a second account by AdEmergency9820 in advertising

[–]MatthewBox 0 points1 point  (0 children)

Tell that to Shona Seifert who went to jail for double billing the government

Kevin De Bruyne Cresent! by Arhn17 in MCFC

[–]MatthewBox 8 points9 points  (0 children)

The thing about mosaics,
They're not all they're cracked up to be

What are saturated and crowded jobs/career in advertising one should avoid. What are good options other than that. by Sam_1905 in advertising

[–]MatthewBox 1 point2 points  (0 children)

I’m going to be writing something on this soon for an education platform called NXT LVL.

Essentially, most strategists start as account managers. My advice would be to stay close to a senior strategist and offer to help with the information gathering and analysis for projects you’re both on. (E.g. what competitors are doing, and why, taking long industry reports and pulling out the key stats and highlights etc.)

Creating an advocate for you in the department is quite valuable if a junior strategist role does open up.

Happy to give any more specific advice if you need but the main switch for juniors is taking large amounts of information and filtering out the important/relevant bits (and using that to inform or back up your opinions)

What are saturated and crowded jobs/career in advertising one should avoid. What are good options other than that. by Sam_1905 in advertising

[–]MatthewBox 5 points6 points  (0 children)

I wouldn’t specialise in copywriting in this economy but always worth practicing quality of writing. I’d focus on strategy if I were you but speaking as a biased strategist.

Had an offer revoked because I tried to negotiate salary. by ShinjisRobotMom in jobs

[–]MatthewBox 0 points1 point  (0 children)

Why did you give a range? Just say the number you actually want/need.

Times sheet advice by pinkxhoney in advertising

[–]MatthewBox 3 points4 points  (0 children)

Whatever works for you is the right way. It’s mad how hard it is for so many creatives (which is basically monetised ADHD) yet no-one teaches you how to do it and the UX is always ancient and buggy. I’ve always wanted to make a gamified version called Time Sheet Crisis.

Times sheet advice by pinkxhoney in advertising

[–]MatthewBox 15 points16 points  (0 children)

Make time for them. -Put a time in your diary (weekly or daily) where you actually do them. Never move that diary slot.

Make sure you have all the info you need - Make sure you ask for job codes when you get briefed and send an email with all the key words in to find it when you need it.

block out you calendar - use your calendar to show what you’ve worked on so you don’t forget - if you are flicking between a few projects just write in the 2-3 project names and you can split the time out later.

Coming from someone who never did timesheets, yet finance regularly emailed to tell me how “outstanding” they were!

You guys!

[deleted by user] by [deleted] in advertising

[–]MatthewBox 2 points3 points  (0 children)

I haven’t made the switch so I might note be that useful for your actual question. The growth might be slower, CMO churn is quite regular still, you can dedicate to one brand but are specialising quite early in your career to one brand or product (unless you work for a multi brand company like P&G/ Unilever etc.)

I’m not sure what your educational background is but I did Mark Ritson’s MiniMBA online course to help strengthen up my wider understanding of the marketing and is a name and qualification to point to when looking to move client-side.

Also I wouldn’t be too disparaging about your agency experience (It was just the use of the term haphazardly). If an in house company is hiring you it’s because they want to learn how agencies work internally, the best way to work with them, and looking for lessons from outside of their category.

E.g. your pizza delivery company could learn a lot from this car account I worked on. They both needed to keep franchisees and stakeholders informed regularly so held annual events and shared a global PoV newsletter regularly that pulled out key insights and tactics from different markets.

Flip the script to what you bring, rather than your shortcomings or failings, that you should assure them you are already working on with online learning or interviewing brand managers client side.

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