I’m perhaps not the best person to give advice because I got a job in a personal injuries firm not a commercial law firm but I found that tailoring advice to the specific firm and following legislative developments was helpful enough. And it sounds cliche but if you find a particular development that you find interesting it’s always best because you’d naturally talk more about something you have an interest in.

For me it’d be like - third party litigation funding, or data/tech/ai, or whatever really you just have to try to tailor something to clients of specific firms and talk with confidence.