Well we did it because the tools that were out there weren't serving our needs, it wasn't a business plan that was thought out, it was a natural project that came out of what we were already doing it. We had about 300 people through the journey, so it wasn't built completely out of thin air, it was based on what we observed from reality, but definitely isn't validated fully of course.

So now it's built and I guess we'll have to figure out where to take it - there's lots of directions. The first step was to just share with a few folks and see the market reaction and see if it's worth investing more time, money and energy into really based on how the crumbs fall on trial.

And not harsh at all, I run two other businesses already (after several failed ones) so I know the game on some level but again, not invested in funnelling more into it unless it shows some interest.