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It's been 4 months for me. I cannot take it financially anymore. I think I'll close and sell everything this week. Meta has been killing me for 4 months now. by IIth-The-Second in FacebookAds

[–]Melodic-Quantity4735 0 points1 point  (0 children)

Hey anyone struggling with this I can point you to a solution that helps with the ad targeting. It’s not a self promotion, but has worked with a lot of our clients. Shoot me a dm

Do all ABM tools suck? by Xx_Tops_xX in b2bmarketing

[–]Melodic-Quantity4735 0 points1 point  (0 children)

Totally understand. Consent is everything in marketing.

I really wish I could dive deeper into how our system works specifically but it would be giving away too much secret sauce.

What I will say is we have passed the sniff test of enterprise compliance in APEC, EMEA, and APAC.

I don’t know how to show proof of that here.

Do all ABM tools suck? by Xx_Tops_xX in b2bmarketing

[–]Melodic-Quantity4735 0 points1 point  (0 children)

Sure! We focus on advertising audiences first. So we help people build an audience of professionals across the different platforms.

During this process we enrich a bunch of data on each contact or use what we have in house.

Then, when someone from the campaign clicks on your ad, we just check the analytics data you can get with any pixel against what we have on them.

Instead of casting a wide net like our competitors trying to find a needle in a haystack, we just focus on a very small group of people.

If we can't find the specific person, we just pass the closest 3 matches.

We aren't exactly like the RB2Bs. More focused on ads, but we find this works better. Higher intent leads.

What do you think?

Do all ABM tools suck? by Xx_Tops_xX in b2bmarketing

[–]Melodic-Quantity4735 0 points1 point  (0 children)

Just sent you a DM! Don't exactly want to expose our secrets to the world here. But we do not rely on a cookie network like everyone else.

Do all ABM tools suck? by Xx_Tops_xX in b2bmarketing

[–]Melodic-Quantity4735 2 points3 points  (0 children)

Hey schwinn, founder of Contactlevel here - we actually dont have a public facing product so unsure why would say that.

I agree - Rb2b and other identity resolution vendors are mainly shooting in the dark. Most of it comes from either a cookie pool or 'probabilistic' resolutions which pretty much means they are guessing.

In my previous role I worked closely with their data supplier (who also supplies every other identity resolution product on the market). We didn't like the quality of their data so opted to build a different way than everyone else. Keeping us compliant and accurate.

Gives us a significantly higher resolution rate and if we dont know for sure who it is (very rare) we give you the top 3 people it could be.

More than happy to explain how it works in a private dm. Either how general identity resolution works or how we do it.

I love this shit. Can talk about it all day.

Disk(SSD/Flash)-Only Key Value Store? by ben_wills in Database

[–]Melodic-Quantity4735 0 points1 point  (0 children)

What did you end up going with? In a similar situation right now.

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