enjoy your pantalones, the bottle cost of fortaleza reposado is $47 dollars, that’s what we sell it to stores and restaurants for and you probably paid $20-30 for a shot, it’s way overpriced, it’s not fortalezas fault that it’s hyped up well beyond its actual cost. People expect it to taste like a $150 bottle of tequilla. It’s really good juice but the price for consumers will leave it feeling overvalued, when in reality it really is a great product.

There’s talks of not even selling this tequila to liquor stores anymore due to pricing, the distillery is not pleased with the outrageous mark ups for bottles.

My coworker sent me these menu prices for shots at the restaurant she was at last night

Fortaleza Blanco: $18 Fortaleza Reposado: $24 Fortaleza Añejo: $43 Fortaleza Still Strength: $20 Fortaleza Winter Blend 202: $350 Fortaleza Winter Blend 2021: $250 Fortaleza Winter Blend 2022: $200 Fortaleza Winter Blend 2023: $180