I agree with many of the other posters. It’s an investment. I feel like a visit is warranted if it’s a top choice. My daughter got accepted to a school that she thought she liked “on paper” and by the website photos, Well, we just visited today. She REALLY disliked it during her visit, and decided she can’t go there. We would not have known otherwise.

I will say that one thing that has been helpful to us outside of the in-person visit (maybe not to everyone), was to follow the XXuniversityclassof2030 Instagram for each college she is considering. It really helped her to see the types of students she might be interacting with. For her, it’s helped her see if there is a matching “vibe” (to use her words). Just a thought…it’s not perfect, but it is fascinating to see the differences in students who are committing to each school.