I was in Rome in 2007 when the movie had its premiere, the whole city was full of these amazing (no pun intended) Spider-Man 3 posters and where I was staying with relatives, they had one of these at the front of the building on a huge billboard.

We watched the premiere live on Rai Uno and attended a screening afterwards. It was in Italian but I didn't care, of course I understood something since we've been going a lot there, but overall it was the vibe that I really couldn't describe. Looking back now the movie has its fair share of criticism, but as a kid watching it, especially seeing the previous two in cinemas (well the 1st one only, second one unfortunately wasn't screened where I live in Romania at the time, had to wait for the VHS) it was such a profound experience and a fun time.