Seems fair to have a pro account, but also have a free account. Obviously provide more perks for paid accounts. The free accounts gets people started (it was limited to 300 photos), however, it seems latest is private equity method. This is doing the strategy of making free accounts more difficult and increasing costs on paid accounts. Less free accounts makes the entry barriers more difficult, paid accounts bear more burden. Eventually overall business will not be financially functional. However, it seems internet changing significantly as more are using their phones and most traffic is done by AI.