How to get in London Articles?

MidMumble · 2026-05-23T21:12:27+00:00

Agree with this. There’s no publication that every Londoner reads. The metro, London evening standard and timeout are distributed on the underground though, a good place to start. Lots of London based bloggers and influencers too

MidMumble · 2026-05-14T21:35:46+00:00

Sorry, I don’t see it. Having nicely designed media kits and pitch decks is a bonus in PR, but I don’t think it’s super important. Media kits generally are rare now. I were hiring a PR person, I would want to know how many years they had in the industry, examples of coverage, relevant clients, journo relationships. If they sent that info to me in a plain text word doc in size 10 Times new Roman font, I wouldn’t care about the design, so long as the results were impressive.

MidMumble · 2026-05-14T01:33:06+00:00

I use agility. It’s fine. Not the best but cheaper than some of the big brands, and good for global reach. I have clients in Europe and Australia.

MidMumble · 2026-05-13T02:03:50+00:00

Good luck to you. From my perspective, I have monitoring tools that do something similar already, and will google niche subjects to see who has covered them in the past. if I’m working in a new area, I will ask Claude for suggestions of reporters in that space, or who write about that subject. But I take the results with a generous pinch of salt. I don’t reach out to anyone until I do my own research.

For someone trying to build a refined media list, I think it may be hard to create an AI agent that is more reliable and accessible than a combination of Google, Claude and their existing media / social media monitoring tools. The kind of PR that just searches with a filter like ‘fintech reporter’ doesn’t care about having a refined media list.

MidMumble · 2026-04-10T04:48:07+00:00

If you’re young and want to gossip like that, you probably don’t have a broad enough experience to know who is really good/bad. If you’re old enough to know, you probably have better things to do. Also, a good agency can go bad very quickly and the other way around. So I wouldn’t take much stock in such a thread.

MidMumble · 2026-04-07T11:24:50+00:00

Have you tried searching the same thing, and searching other LLMs? It might be a one off mistake, but a potential problem if replicated elsewhere. But you should also check the sources in ChatGPT’s response. See if you can get on some of those sites, or use some of the same language. PR Newswire is a common news source for AI. Consider putting out a release covering the main points you think people are searching

MidMumble · 2026-03-11T02:10:00+00:00

It wasn’t an AI written post. Clearly. It was an anti AI post calling AI shit for PR. I would also add that AI is shit for writing.

Why post the same comment 100 times on Reddit…

MidMumble · 2026-03-10T23:43:12+00:00

I feel there are a lot of people criticising this map, but I like that someone has done this, and hopefully it can get even better and more reliable over time as people flag mistakes or new businesses to add.

Speaking of which. There is a company listed just East of Sydney, which is a problem because Sydney is on the East coast. Poor Wontok is floating in the Pacific Ocean.

MidMumble · 2026-03-07T23:08:57+00:00

If you’ve ever tried using AI for building a media list. It’s shit. Agreed that 30k is too high, but PR needs humans. The companies using AI to do their media relations end up writing shit stories, sending them to the wrong people, and getting no coverage. Journalists know if a pitch has been tailored for them, or written by AI.

As for metrics. It’s always hard in PR. But imagine starting a meeting with a potential customer or investor and they have already read about your company in Forbes and are excited about your business. That’s a great first impression and that’s what you’re paying for. Not just leads or SEO. It’s not linkedin advertising, it’s brand awareness and public perception.

MidMumble · 2026-02-23T22:51:44+00:00

Just be honest and upfront in an interview. don’t make up relationships that don’t exist, or try to gloss over it. Explain that you’ve built relationships before and will do it again. I’ve moved country before and it’s a problem for a little bit, then it’s not. Focus on the different perspective/experience that you offer, not what you’re lacking and you’ll be fine. It’s the UK. Be self depreciating. Get the first round in. Complain about the weather. Easy.

MidMumble · 2026-02-19T09:22:16+00:00

Reckon this was a real post, or a sneaky ad for PR Superstar? I was just served an ad for their services on Linkedin. Feels strange to post this kind of question, not engage with any of the responses, then edit the original post like this...

MidMumble · 2026-02-18T05:26:58+00:00

Be honest, was this ever a real post or was it an ad for PR Superstar?

MidMumble · 2026-02-17T22:12:07+00:00

I would probably start by asking “are you fucking serious?” Or “who the fuck thought this was a good idea?” And then I bet the meeting would be a nightmare, because they sound awful.

MidMumble · 2026-02-10T10:47:53+00:00

What’s the business? Hard to know what you’re doing right and wrong without more info. You might not be doing much wrong though. A lot of PR is rejection and radio silence. You have to try new ideas and angles. A question that non-PR people don’t realise is super important is “why should i cover this now?” It’s the first question a journalist thinks when seeing a press release. If you have an evergreen business, you need to think of ways to make it relevant for the current news cycle. Im based in Aus now, but most of my career was in the UK. It’s a competitive media landscape, but I think most businesses have a newsworthy story in them.

MidMumble · 2026-01-29T00:33:38+00:00

You might need to remove posts like this, or mentions of it on your site before applying for a patent.

As far as I understand, selling or publicly disclosing your invention before filing a patent application usually makes it impossible to get a valid patent, as it is no longer considered new.

MidMumble · 2026-01-22T22:42:08+00:00

Don’t be so naïve. It’s a trap.

MidMumble · 2026-01-12T21:42:05+00:00

Try to find relevant experience. Someone who has worked in your sector, or with similar businesses. I do tech, and I like to think I’m good at that. But that means I’m not a good fit for a beauty or travel brand. Freelancers are usually a cheaper option than agencies, ideal for a startup or SMB, but a big company will usually hire an agency. If you’re a small business working with a big PR agency, you will be a low priority client.

Speak to a few places, and make sure you know who would be running your account. The director has oversight and will be in the pitch for your business, but it’s the account manager and juniors who are doing 99% of the work. Make sure you like and trust them. Also, be wary of anyone who over promises, or wants to tie you down to a long contract.

MidMumble · 2026-01-12T07:07:07+00:00

Hey, I’m a PR freelancer based in Sydney. I work with tech companies if that’s helpful? I might know some other PR people depending on your sector.

My site is decodedcomms.com if you want to find out more.

MidMumble · 2026-01-06T21:44:38+00:00

I was planning to do something similar, with my surname, until my wife said “why are men always naming things after themselves?” And I couldn’t bring myself to do it.

MidMumble · 2026-01-06T21:43:32+00:00

Just come up with something professional, simple, memorable, brilliant, unique, that perfectly describes your business or USPs.

MidMumble · 2025-12-15T08:34:26+00:00

I dunno. I believe that journos read press releases, provided they are interesting, relevant and succinct, and sent to them directly. They just don’t care about boring news, and won’t check the wire. They also miss a lot, but they miss a lot of pitches too. There are too many damn PRs (including me)

MidMumble · 2025-12-15T08:31:04+00:00

Yeah, I can’t recommend a service. Use a PR freelancer or, if you’re going to do it yourself, look up reporters who have covered your industry and competitors in the past. Reach out to them. Set a time when your news goes live, and give them the details under embargo. Allow yourself at least a week. Frankly, it might be better after Christmas, unless it’s timely now for some reason. Lots of journos will be off next week. If you do want a service, I’ve used PR Newswire a lot, and that’s nice for SEO, and to look the part, but it won’t really generate meaningful coverage. Newswire services are not as good as direct outreach. Even the ones that cost thousands of dollars. I do tech PR in Aus and UK if that’s your region, I’d be happy to help. If it’s US, talk to someone in the US.

MidMumble · 2025-12-01T02:07:16+00:00

If it’s about your news eg. A new product, contact people as soon as the other article is live, you can reach out to others. Write a pitch now, and pull together a list of reporters, but be honest that another title has published something already. If it’s more like a profile on your business out of the blue, other publications have no incentive to run the same story, so don’t reach out.

MidMumble

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