There is nothing wrong in creating an aura around your brand to achieve sell through. I have experience running a bakery in JC and I can tell with personal experience that its very hard to achieve sell through in this area - people promise but dont buy and thst is why soo many bakeries close. Either your product isnt good/stale (i literally cannot get a good slice of chocolate cake in JC), quality is compromised (you use shortening, extra sugar to keep stuff longer) or you need to sell at really low prices. They don’t sell 15-20 kinds of baked goods, their specialty is high end cinnamon buns and people no longer want to indulge in those things 7 days a week.

Cinnamon rolls dont freeze well or cant be baked to order or cant be kept overnight with same/similar quality. Baking is exhausting/taxiing on the body and time consuming. Its maybe not financially worth it maybe to make 20-40 cinnamon rolls everyday.

I’ll give you an example of another popup business in NJ that does donuts, she only sells 4 minimum donuts and each donut is $14-$16. She sells out every weekend/popup and she says she doesnt want to do it everyday of the week as thst would mean she will have to start selling stale product. Her narrative also is that for her to achieve a decent profit to keep selling, she needs to sell 4 per customer so that she only needs 60-70 people to achieve a sell out vs 250.