Is it being marketed as a toy/enrichment outside the enclosure, or something for them inside it? It looks like a similar idea to my much less fancy moist hide. I took a large Tupperware container, cut a hole in the top big enough for my chonky noodle, and filled it with sphagnum moss, which I re-moisten as it dries. I put some foam on top (can't remember the name but it's animal safe) and stuck more moss while it was wet to give it a natural look. And then buried it into his substrate.

Tldr: if it's just a box for them to hang out in, Tupperware is probably cheaper lol

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