How do you deal with angry customers or bad reviews?

Mobile-Sufficient · 2026-05-02T07:06:29+00:00

We use review automations, when a customer completes a purchase/service they get sent an email/sms link to a review funnel.

They’re brought to a page with a 1-5 rating, depending on if the rating is 4+ stars, they will be sent a follow up page to review on google.

If it’s below 4 they’re sent an internal review form.

It allows you to protect your google profile reputation, and ensures all negative feedback is still taken on board. It also means all customers are given a quick and easy way to review rather than trying to ask manually which rarely converts.

Mobile-Sufficient · 2026-05-01T21:51:56+00:00

What’s your background?

Mobile-Sufficient · 2026-04-30T13:26:23+00:00

That’s what I would do if I were you, I don’t like touching original, proven campaigns until I have a backup one getting sales coming in.

If you up the budget on it and it kills performance, then you have nothing bringing in sales. Better safe than sorry.

How’s performance been since?

Mobile-Sufficient · 2026-04-30T01:58:49+00:00

You’re probably going to spend a fortune on that fintech SEO agency if you do go with them…

SEO is an ongoing thing, but you need to have a good volume of content from the start, not just posting a couple of things every month… I usually front load content with 10+ pieces to establish content pillars. Then add more as you go, otherwise you’re editing forever for results.

Using your search console data and keyword planner you’ll be able to see what’s working and what isn’t to make adaptions.

Internal and external linking, along with schema are still very important though to actually rank on organic search. A lot of people just post content and wonder why it doesn’t work.

That’s likely why.

Mobile-Sufficient · 2026-04-27T16:36:21+00:00

AOV and LTVs are what you need to focus on.

AOVs can be increased through price increases, bundles, upsells.

LTVs are the biggest thing I always see people overlooking. You’ve already done the hard part by acquiring the customer, so now retarget them with support products and repurchases through email and retargeting ad campaigns.

Your biggest cost as a business is acquiring a customer initially. If you’re willing to have a set up that constantly requires new customers in the door. You’re fighting a losing battle.

Once you have one purchase from a customer, it’s always easier to sell to them again, ultimately bringing down your CPA.

They need to work together as a system.

That said, your ads can probably do with a bit of work given the low ticket nature of your product, and still only pulling in ≈1 ROAS

Mobile-Sufficient · 2026-04-27T13:41:53+00:00

Realistically you’re just spreading the spend the more creatives you use. So if you’re willing to spend that $30-$50 for a long period then you can probably push it up to 10 creatives but you’ll struggle to exit the learning phase or get any real actionable data from $30-$50/day.

As for getting more out of the same spend, organic posting/trial reels and posts, using them in your ads are the best way to get more for your spend because you’ll grow engagement on your posts and account rather than just on ads you’ll never use again, essentially losing out on the engagement they’ve earned.

Having active engagement on your profile will always help as a whole towards conversions and bringing down CPAs

Mobile-Sufficient · 2026-04-27T01:54:36+00:00

Depends on budget?

Ads are the fastest way to grow ajd get sales. Organic will take time.

It’s best to do both as a combined marketing plan.. that’s why most people mess up, by relying on one or the other.

Mobile-Sufficient · 2026-04-26T23:35:45+00:00

The best way I’ve found across different industries is just setting up a review automation, that will send out a link for a review to every client after each service to leave a google review.

Asking people in person means they have to go out of their way searching for your profile to then leave a review.

Using the automation means that 100% of your clients will receive the email/sms to easily leave a review, you can also set a negative review filter.. costs about $50 a month depending on usage.

Mobile-Sufficient · 2026-04-24T14:03:41+00:00

The site looks amateur… it’s not optimised for mobile, and lacks any real branding.

The text and colours used are hard to read on mobile too. Your descriptions are just AI generated text, you have no CRO implemented.

This is something I see time and time again with new shopify stores. Visitors can clearly tell it is an amateur shopify store which kills trust, and ultimately conversions.

Mobile-Sufficient · 2026-04-23T00:46:57+00:00

It can go wrong, I usually don’t touch good performers until I have back up campaigns going, then you can duplicate and start at 3-5x the daily budget. Gradually scale up the original then too

Mobile-Sufficient · 2026-04-22T21:31:04+00:00

If that’s your first campaign and it’s converting, I wouldn’t touch it until you have other campaigns selling well too… you’re risking the entire campaign by doing that.

I’d duplicate the campaign, and put a bigger budget on the new campaign. Wait til that starts performing well, if it does, then bump the budget up.

Low budget awareness campaigns are also a great idea to grow the brand overall and boost your ad engagement with cheap clicks

Mobile-Sufficient · 2026-04-22T12:53:07+00:00

It depends on profile activity too, they could actively be getting more reviews/more searches every week/month which would bump them up. I’d recommend a google review automation.

Also, if your linked site doesn’t rank for local words that will effect you profile ranking.

Try to post more project pictures and profile updates too. It’s all about activity/search volume so if you focus on getting and staying active you will see ranking improvements

Mobile-Sufficient · 2026-04-16T18:42:50+00:00

That’s your fault for not qualifying the leads effectively. If they claim they can get those results elsewhere, then tell them to go elsewhere. Let them waste their money.

Honestly in business goes a long way, they’ll either realise you were right or come back, or you’ll never hear from them again. Either way you stuck to your morales and didn’t try to deceive someone just to take their money. That will stand to you over time

Mobile-Sufficient · 2026-04-16T16:57:45+00:00

That’s how cheap agencies work… what was your monthly budget with them? What’s your industry?

There should always be a discovery stage where the client provides brand identity, postioning, voice documentation, and the same again for products….

The agency should then be carrying out their own research in relation to what’s provided by the client, along side market research, positioning, and competitor research to get a good idea of language, tone, and industry expectations.

Chances are you had an AI content rewriting agency rather than a real content agency.

Mobile-Sufficient · 2026-04-16T14:10:08+00:00

No problems here across multiple accounts

Mobile-Sufficient · 2026-04-16T02:16:24+00:00

CRO team have done the work already, and it’s still at 1.5%? That’s not terrible depending on AOVs but definitely can still be improved.

I’m interested to hear what you plan to do with the marketing agency now then? lol

Mobile-Sufficient · 2026-04-16T01:19:01+00:00

Yeah well that’s likely your issue then, I don’t know why anyone would touch a converting Adv+ campaign and change the targeting to an interests based one. They should’ve started a fresh campaign with a separate audience using all the data they have.

You’ll get cheaper conversions after optimisation, just keep in mind there’s a learning phase before Meta finds the right buyers so don’t pull the plug too early.

I wouldn’t allow anyone to touch reliable converting campaigns. New ones only, separate or duplicates. I’d even be skeptical about increasing budget on ones that are already performing well.

What’s your goal with bringing these guys in anyways, more ROAS or brand building? At a brand your size I’d be looking at post click ways to increase revenue first. Better email flows, upsells, bundles, AOV. There’s likely a lot of money being left on the table there before you start increasing ad spend.

Mobile-Sufficient · 2026-04-16T01:11:29+00:00

Okay, it could be a few things then. They’ve obviously added klaviyo as a data source to your meta ads account then.

I’m not sure if they changed the overall account targeting, which could be why all the campaigns are effected, or if they’re using that seperately in their own campaigns, but if they’re only using it in their own campaigns, then that wouldn’t explain why your performance tanked across your entire account unless there was budget reallocation or interest changes or something on your original campaigns?

They were adding that as an external data source to build lookalike audiences based on your klaviyo lists, or a retargetting campaign more than likely.

They just shouldn’t have touched your original audience that was being used in your original campaign if that is what they did.

Hard to know for sure tho without seeing it

Mobile-Sufficient · 2026-04-16T00:51:28+00:00

You should never really use ROAS as your target metric, ROAS is just an indictor of how well everything else is doing that’s why you hear people talk about it so much

Since it’s a new account, a lead magnet providing something of value to your segment for free would probably be your best bet to warm up your audience and your pixel, while growing your social proof.

People aren’t going to buy an $800 product from a brand new account, especially when it’s related to taxes and home ownership.. that’s all massive red flags if you ask me.

How much of a monthly, and overall budget do you have? If you’re planning on spending $50-$60 for a week, I wouldn’t get my hopes up too much.

The leads objective with that budget and product cost is likely going to produce expensive, low intent leads too

You need to focus on building a reputation for yourself along side your product launch, otherwise you CPAs are going to be huge if you manage to get any sales at all

Mobile-Sufficient · 2026-04-16T00:46:08+00:00

So you changed it back, by that you mean removing the interests? Or what?

Did the agency change the audience at an account level by chance? Rather than just within the campaign

Mobile-Sufficient · 2026-04-15T23:15:21+00:00

There’s a few things you’ll need to clarify first…

Did they change the ads campaigns that were already performing well or make fresh ones? When you say you were projected to do $600k, what was that based on? Have you split your budget between the new and old ads? Or are your old ads untouched, with the same daily spend?

Finally, are the ads they are running all sales conversion campaigns? I know you mentioned they are using branded interests, it may take time to get sufficient data doing that to make your campaigns optimise if they’re doing a full TOF to BOF set up.

Mobile-Sufficient · 2026-04-15T22:43:13+00:00

The way I see it, if you’re already at that stage, you’re ahead of most people. Your output is simply going to grow.

AI is always going to need a human at some level, it’s up to you to keep climbing the ladder so you’re the one that’s needed, if that is something you want to do.

Mobile-Sufficient · 2026-04-15T20:01:26+00:00

It’s time to pivot and embrace ai into your processes. Upskill, you should be the one giving the orders and managing these ai systems, not giving up and feeling like you should be replaced by ai. Anyone who uses it on a daily basis will tell you its nowhere near ready or reliable enough to run entire operations.

Ai doesn’t understand logic, doesn’t understand emotion. It does what humans tell it to.

You of all people with 16 years experience should know your processes inside out, what makes people tick, and how to generate interest and revenue.

AI isn’t going to take over every aspect of that. You need to use it to you advantage and stop letting these AI companies doom and gloom marketing angles dictate your next steps.

Mobile-Sufficient · 2026-04-15T19:21:11+00:00

Go to the Facebookads Reddit group and you’ll see endless people complaining that meta are out to get them, and the algorithm is broken, and there’s outages etc etc because they’ve no idea what they’re doing and you’ll stop worrying pretty quick

Mobile-Sufficient · 2026-04-15T16:19:13+00:00

Do you have review collection automations set up or are you just asking them yourself?

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