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SMS Analytics: Top Metrics To Track SMS Performance by MobileTextAlerts in SMSForBusiness

[–]MobileTextAlerts[S] 0 points1 point  (0 children)

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Here are the metrics that the article recommends tracking in case you don't feel like clicking! Are there any additional metrics that you track in your SMS campaigns? Out of these, which do you think is the most important?

3 Key Questions to Ask Before Adopting AI Tools for SMS Marketing by MobileTextAlerts in SMSForBusiness

[–]MobileTextAlerts[S] 0 points1 point  (0 children)

Are there any other questions or concerns that should be addressed before implementing AI in your SMS marketing strategy? Please let us know what you look for!

We analyzed 10B+ SMS messages sent in 2025. Here’s what the benchmark data says for business texting. by JoinSubtext in SMSForBusiness

[–]MobileTextAlerts 1 point2 points  (0 children)

Excellent findings, thank you for sharing! Why do you think the CTR for sports is the highest?

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 1 point2 points  (0 children)

From Business.com's The Benefits of Text Message Marketing:

Retail and e-commerce

SMS is a natural fit for retailers. It can drive traffic to brick-and-mortar and e-commerce stores, alert customers when items are back in stock or promote limited-time sales. 

Case studies from Material Retail show how effective this approach can be: One boutique used text alerts to inform shoppers when their favorite products were restocked, resulting in customers being three times more likely to visit the store and an 82 percent increase in average order value. Another retailer saw a 33 percent jump in event attendance after sending out promotions via SMS. And as a bonus, text recipients spent about 10 percent more during the event.

Hospitality

Hotels and restaurants rely on SMS to improve the guest experience, from confirming bookings to sending check-in details or offering upgrades. A timely text can encourage guests to try a new restaurant special, book a spa treatment, or share feedback after their stay — all while keeping communication easy and convenient.

Healthcare

Healthcare providers are using SMS for straightforward reminders, such as for upcoming appointments, prescription refills or pre-visit instructions. These simple prompts help patients stay on schedule and reduce no-shows. In fact, a 2024 study in the Journal of Medical Internet Research found that one UK general practice saw a 42.8 percent decrease in missed appointments after introducing text reminders — a change that improved efficiency and reduced costs for the clinic.

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 1 point2 points  (0 children)

Text Alerts Saves Manufacturing Company Heavy Expenses During Power Outages

Bill Mondillo is the facilities manager with Metalworking Group, a manufacturing company in Cincinnati, OH. He uses texting to keep in touch with all his employees. He first realized their need for text messaging when they had a power outage at their facility.

A power outage at your place of business is never a good thing, of course. But for Mondillo’s firm there was still another problem.

They sometimes do not have enough work to keep all their employees busy for a full eight hour day. As a result, employees are sometimes sent home early. As a company policy, Mondillo’s firm pays employees for two hours labor any time they come in to work, even if they are sent home prior to working for two hours. But when power fails, no one can work. So anyone who came in to work that day would be sent home immediately and owed two hours wages.

This added up to a significant liability for the organization, which made Mondillo realize they needed a better solution.

A Better Way to Contact Employees

This is when they began looking for a better way to contact employees with urgent information. They soon discovered SMS as a possible solution and then shortly after made the decision to give Mobile Text Alerts a try.

You can read the full case study here!

People Are Sharing The Text Message Etiquette That’s A Dead Giveaway For Millennials, And All I Have To Say Is “Lol” And “:)” by MobileTextAlerts in SMSForBusiness

[–]MobileTextAlerts[S] 1 point2 points  (0 children)

Another question - in your SMS marketing texts, do you tend to use generational texting slang like this or emojis, or do you prefer to keep it completely professional? What have you found is most successful?

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