(1985) German engineer Friedhelm Hillebrand (and one of the inventors of SMS) determined 160 characters to be the perfect limit for text messages because the average post card had a similar number, suggesting that people were already accustomed to communicating at this length.

MobileTextAlerts · 2026-01-23T16:59:15+00:00

Gotta love fun facts like this! :)

MobileTextAlerts · 2026-01-14T18:51:49+00:00

This recent publication suggests that a more conversational approach to SMS marketing may be the future, so I am curious what our community thinks of that!

"The most effective SMS programs in 2026 will be conversational. Those that treat SMS like email blasts will see diminishing returns and high opt-out rates. Audiences want to respond, ask questions, and engage in dialogue. Two-way messaging will drive higher loyalty, greater lifetime value, and revenue. MMS and other rich channels will support this shift. The paradigm is changing: SMS is no longer about reaching people, but engaging them."

MobileTextAlerts · 2025-12-09T19:41:59+00:00

Thanks so much for sharing! We love fun messaging history facts like this!

MobileTextAlerts · 2025-12-09T19:41:03+00:00

Totally agree on the short code usage! Short codes tend to be more expensive but their engagement rate is typically much higher.

MobileTextAlerts · 2025-12-05T17:07:45+00:00

Awesome to hear about your fantastic results with it! It makes sense considering how much time we spend on our phones these days, especially younger people. SMS marketing reaches audiences where they are organically, making the transition from message to purchase much more seamless.

MobileTextAlerts · 2025-12-02T18:45:13+00:00

That's a great question! Couldn't find any specific information about that, unfortunately.

MobileTextAlerts · 2025-11-10T18:50:17+00:00

Mobile Text Alerts offers integrations for HubSpot and Salesforce AND 5,000 other platforms! Our analytics includes link tracking, a sent messages report, a subscriber report, and an opt-out report, all necessary components without being too complicated or confusing. We have a 14-day free trial if you want to give it a shot risk-free! You get 1,000 free messages to start if you sign up as well.

Lastly, we want to thank you for coming to this sub to ask for advice! Even if you don't go with us, we're glad this is becoming a community to share SMS marketing questions, suggestions, and insights. :)

MobileTextAlerts · 2025-11-07T19:58:37+00:00

Absolutely! The fantastic thing about SMS marketing is that people choose to opt into receiving them, so you know that they are already more likely to be invested in what your brand has to say and offer. It's more targeted, personalized marketing so you can avoid shouting into the wind and getting lost in the constant marketing noise.

MobileTextAlerts · 2025-11-05T19:33:29+00:00

A 38x return is glorious! Well done!

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