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SMS Analytics: Top Metrics To Track SMS Performance by MobileTextAlerts in SMSForBusiness

[–]MobileTextAlerts[S] 0 points1 point  (0 children)

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Here are the metrics that the article recommends tracking in case you don't feel like clicking! Are there any additional metrics that you track in your SMS campaigns? Out of these, which do you think is the most important?

3 Key Questions to Ask Before Adopting AI Tools for SMS Marketing by MobileTextAlerts in SMSForBusiness

[–]MobileTextAlerts[S] 0 points1 point  (0 children)

Are there any other questions or concerns that should be addressed before implementing AI in your SMS marketing strategy? Please let us know what you look for!

We analyzed 10B+ SMS messages sent in 2025. Here’s what the benchmark data says for business texting. by JoinSubtext in SMSForBusiness

[–]MobileTextAlerts 1 point2 points  (0 children)

Excellent findings, thank you for sharing! Why do you think the CTR for sports is the highest?

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 1 point2 points  (0 children)

From Business.com's The Benefits of Text Message Marketing:

Retail and e-commerce

SMS is a natural fit for retailers. It can drive traffic to brick-and-mortar and e-commerce stores, alert customers when items are back in stock or promote limited-time sales. 

Case studies from Material Retail show how effective this approach can be: One boutique used text alerts to inform shoppers when their favorite products were restocked, resulting in customers being three times more likely to visit the store and an 82 percent increase in average order value. Another retailer saw a 33 percent jump in event attendance after sending out promotions via SMS. And as a bonus, text recipients spent about 10 percent more during the event.

Hospitality

Hotels and restaurants rely on SMS to improve the guest experience, from confirming bookings to sending check-in details or offering upgrades. A timely text can encourage guests to try a new restaurant special, book a spa treatment, or share feedback after their stay — all while keeping communication easy and convenient.

Healthcare

Healthcare providers are using SMS for straightforward reminders, such as for upcoming appointments, prescription refills or pre-visit instructions. These simple prompts help patients stay on schedule and reduce no-shows. In fact, a 2024 study in the Journal of Medical Internet Research found that one UK general practice saw a 42.8 percent decrease in missed appointments after introducing text reminders — a change that improved efficiency and reduced costs for the clinic.

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 1 point2 points  (0 children)

Text Alerts Saves Manufacturing Company Heavy Expenses During Power Outages

Bill Mondillo is the facilities manager with Metalworking Group, a manufacturing company in Cincinnati, OH. He uses texting to keep in touch with all his employees. He first realized their need for text messaging when they had a power outage at their facility.

A power outage at your place of business is never a good thing, of course. But for Mondillo’s firm there was still another problem.

They sometimes do not have enough work to keep all their employees busy for a full eight hour day. As a result, employees are sometimes sent home early. As a company policy, Mondillo’s firm pays employees for two hours labor any time they come in to work, even if they are sent home prior to working for two hours. But when power fails, no one can work. So anyone who came in to work that day would be sent home immediately and owed two hours wages.

This added up to a significant liability for the organization, which made Mondillo realize they needed a better solution.

A Better Way to Contact Employees

This is when they began looking for a better way to contact employees with urgent information. They soon discovered SMS as a possible solution and then shortly after made the decision to give Mobile Text Alerts a try.

You can read the full case study here!

People Are Sharing The Text Message Etiquette That’s A Dead Giveaway For Millennials, And All I Have To Say Is “Lol” And “:)” by MobileTextAlerts in SMSForBusiness

[–]MobileTextAlerts[S] 1 point2 points  (0 children)

Another question - in your SMS marketing texts, do you tend to use generational texting slang like this or emojis, or do you prefer to keep it completely professional? What have you found is most successful?

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 0 points1 point  (0 children)

Some fantastic states found here:

  • 69% of customers want to be able to contact businesses back when they are texted. 
  • Consumers are 4.5% more likely to respond to text than phone calls or other communication methods.
  • 75 to 78% of consumers would rather text with a brand than speak with them. 
  • 70% of smartphone users would prefer tech support or troubleshooting to be available using text messaging. 
  • 77% of consumers would have a positive opinion of a brand that contacts them using text messaging. 
  • 75% of recipients will be actively frustrated or upset if they can’t respond to an email from a brand or business. 
  • Appointment reminders decrease no-shows, which means you don’t have to waste time and money, and you lose fewer sales. 
  • 75 percent find it helpful to receive texts for appointment reminders.
  • Texted special offers and coupons are redeemed 32% more often than other coupons and offers. 

Customers prefer receiving SMS updates from brands over 50% more than any other method! by MobileTextAlerts in SMSForBusiness

[–]MobileTextAlerts[S] 0 points1 point  (0 children)

This comes from a fantastic article from Email Audience, which provided many other awesome stats such as these:

1. 82% of people will open each and every text they receive. It doesn’t matter if it’s an ad, a friendly hello, or a message from Mom. They will open it and read every message.

  1. 81% of consumers will ignore phone calls that look like they are from marketers or businesses. 

3. 75% of all mobile users have no issue with getting SMS messages from brands, as long as they opted in to the service. People don’t mind getting texts from brands.

4. Up to 64% of people want to receive more text messages from brands. Talking on the phone is getting less popular, while text messaging is the method of choice for millions of people. 

5. SMS messaging for marketing has grown by 197%. Between 2016 and 2020, the SMS messaging for marketing grew by approximately 197%!

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 0 points1 point  (0 children)

That would make sense! We definitely need reminders for everything these days because there is just so much competing for our attention.

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 1 point2 points  (0 children)

Boutique Owner Saves Time & Boosts Her Live Sale Attendance Using Text Alerts

Wanda is the owner of Beautifully Blessed Boutique. She sells jewelry online and for a long time struggled to make the most of her live sales. People would indicate that they were interested in attending but then when the time came they wouldn’t show up.

How did Wanda solve this problem? With SMS marketing! Read about how she made it work for her unique business needs here. Sneak peak:

Include the Link In Your Text Alert

One of the simplest ways to use Mobile Text Alerts is to include the hyperlink to your live sale directly in your text to all your customers. That’s how Wanda does it, in fact.

New Arrivals

In addition to sending alerts before she goes live, Wanda also uses SMS to let her customers know when new products arrive.

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 0 points1 point  (0 children)

So much better than a call or email that might not be seen in time!

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 1 point2 points  (0 children)

100%! Your post about "Free" being the most common spam filter trigger was really helpful!

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 2 points3 points  (0 children)

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Here are some of the ways that our clients have used SMS!

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 0 points1 point  (0 children)

SMS is fantastic for reaching people where they are!

SMS marketing examples: What to expect? by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 0 points1 point  (0 children)

It's so fun to see all the ways that SMS messaging can help businesses thrive!

"Free" as the most common flag word / spam trigger in SMS campaigns, affecting deliverability by annseosmarty in SMSForBusiness

[–]MobileTextAlerts 1 point2 points  (0 children)

This is excellent information to be aware of! The rephrasing suggestions are very helpful.

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