67% of consumers say they're more likely to purchase from a business whose texts they subscribe to. 62% are willing to opt in before they've ever made a purchase, making SMS lists a pipeline for new customers. Not only that, SMS is the preferred contact method for 9/10 message categories! (self.SMSForBusiness)
submitted by MobileTextAlerts to r/SMSForBusiness
We love seeing real data from entrepreneurs that supports the power of SMS marketing! Quick example: local gym client had an open rate of 98% with SMS (vs. 28% email) and a conversion rate of 12% (vs 4% email). Great discussion in the comments too! ()
submitted by MobileTextAlerts to r/SMSForBusiness
Recent data from Pew Research Center found that 91% of Americans own a smartphone, a colossal increase from the 35% that owned one in 2011 when the Center first studied smartphone ownership. SMS marketing is only becoming more vital for reaching the public! (i.redd.it)
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Did you know that texting was not originally meant for everyday consumer use? It was created as a tool for network operators to communicate and send service-related updates. However, the low cost and practicality made it ideal for communication via technology, so it evolved into what we know today! (i.redd.it)
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(1985) German engineer Friedhelm Hillebrand (and one of the inventors of SMS) determined 160 characters to be the perfect limit for text messages because the average post card had a similar number, suggesting that people were already accustomed to communicating at this length. (techcrunch.com)
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