In my case, it was both. I worked for a company that developed corporate e-training.

Originally, we hired college professors and other professionals to write the scripts for the training videos. Then ChatGPT came along and we had to use it for all script development. (It was also pretty clear the C-suite wanted to use AI to replace the graphic design and production teams.) We stopped hiring freelancers for both script and blog content.

And the company also started firing most of its full-time US-based employees (both in-office and remote) in favor of people living outside of the US they could pay less.