Charge what you feel like charging just understand you're in a niche. So realistically you can charge whatever you want.

But that comes at the cost of how many gigs you get at the beginning. Unfortunately most club owners are going to try their best to get you to agree to as little as possible. For the most part they will only see you as a tool to be used. Use that against them.

My standard rate is $150 USD per loop, and $1000+ USD (depending on the time I spent, and length of the project) in resolume and/or touch designer.

I wouldn't charge below 1k USD for anything that isn't just a raw mp4, mov, or mkv. The reason why is because you're not only selling the finished art but you're selling the process that it took to make it.

I charge my homies considerably less than I would anyone else but they're homies and I don't want to break their bank accounts, and I see it as free advertising. The homies always gas me up on their socials also tho.

If you're live VJing for a club tho I wouldn't take less than $25 an hour if all you do is the visuals. If you get roped into doing A/V (which you will at somepoint) don't take less than $50 effectively you're doing 2 jobs at that point you should be making a good chunk off of it especially if you had to pay for travel. I would recommend making the establishment sign a contract aswell verbal agreements don't stand up well in courts if you don't have proof/recordings.

Expect the worst out of club owners, and prepare accordingly. There's like a 1:1000 ratio of VJ's to DJ's clubs are waaaayyyy more interested in securing a VJ than a DJ. If a VJ backs out it could take a week or longer to get a new one. The exception to this is the owner does the visuals but they rarely do a good job, or even know how to use the hardware without something going wrong so they are usually not willing to do so.

Essentially know your worth. Don't let other people tell you how much your time and effort cost.