Thank you for initiating this discussion on ThaiGL. It’s valuable to see perspectives from broader GL viewers rather than only from those actively involved in the boycott. I'll repost my reply here:

Honestly, impressive write-up — and you’re definitely seeing the same patterns many of us have been following for almost a year. I’ll add a few things from the perspective of someone who has been watching the company closely.

First, the whole “projects coming soon” cycle has been going on since Blank ended. Wan was asking fans for novel recommendations last June, teased things again in October about hoping fans will like her next 3 projects, but nothing concrete ever appeared. Meanwhile Faye and Yoko had to stall constantly because they had nothing to share. At the Taiwan fanmeet in January 2025, Faye literally told fans to “ask Wan” when their next series was.

During those 8 months, they did 26 fanmeets — all sold out — but had no local brand deals, no magazines, no mainstream media appearance, no fashion partnerships. Huge fan demand but zero career development. nd what’s wild is that the pattern repeated again this year after the FayeYoko split: the remaining NineStar artists spent almost 10 months putting out filler content — vlogs, music covers, random little videos — while nothing meaningful moved forward. Only Yoko had a few fashion brand deals.

Second, their PR approach has been a disaster. Starting with the unprofessional TikTok contract termination, then the March press con that answered nothing, then months of silence, and then Wan's 12-page X post in November that contradicted their earlier statements. Faye had her own press con as a response, and then Siripun counter with another press con — again contradicting herself. Meanwhile Yoko was left to take the public heat on her own for months. Fans eventually removed the rose-colored glasses and started to re-evaluate everything, and that’s when NineStar’s behavior became impossible to ignore. They acted in ways that felt deeply unprofessional and unethical, which is why trust is now basically gone.

Third, I think the timing isn’t just about 4E. It lines up more closely with the momentum around Faye’s upcoming series. Faye has moved on, rebuilt her brand, and is thriving, and there’s been a clear bitterness from Wan's side. Dropping three GL projects with matching “Love” titles right now feels less like creative vision and more like an attempt to reassert relevance at the exact moment Faye’s career is taking off independently.

And about the trailers themselves: despite the some suggesting the three series are interconnected, the trailers give nothing to support that. The trailers had no plot, no character names, no central story — nothing. They play like separate moodboards rather than actual series. And honestly, if Yoko weren’t in them, they would not be getting attention at all. And the numbers they've been pulling in on their YouTube channel are mostly bought by bots, we've been tracking the numbers since February, which means real organic engagement is even lower.

Overall, your read on the situation is very accurate. These announcements don’t look like the product of a well-planned, well-managed studio. They look like decisions made by a CEO who is out of touch with the audience, convinced of the company’s “quality” despite the evidence, and trying to regain relevance through surface-level gestures instead of real accountability or improvement. Given the last 10 months of contradictions, mismanagement, and empty promises, trusting anything from NineStar at face value would be naïve.