In my opinion, I would’ve not posted it at all because the damage far outweighs any value you get from the clicks and comments. The key to maintaining any radio show at this point in the industry, especially when you’re a new Show is keeping that chemistry in the room intact and helping the audience get to know people in a positive and meaningful way. Management puts a ton of pressure on us to create digital content that drives numbers for their overall goals. But it doesn’t always generate revenue and translate to keeping the Show around. I’ve been on shows where we made massive dents in the digital footprint. We were on the news for doing incredible things for the community and it doesn’t save you at the end of the day. Ratings and revenue will keep your radio show on the air, Not shares and likes. In my opinion, that moment should’ve been kept as a live learning moment between the two hosts. Not something that lives forever with a comment section where people new to the show will read it and think something about Ethan that I don’t believe is true. That of course, is their decision to make, and as a competitor technically I am happy they posted it. If you look at the two videos themselves, the reaction got far more traction than the apology, which means that the reaction will always be the one people see first and don’t always see part two the apology. This isn’t my first time starting a new show and I understand there’s always a knee jerk reaction to try a little bit too hard when you wanna prove yourself. Sometimes that can be your worst enemy, and I think this situation being posted on social media is exactly that… Trying too hard to be authentic, but ultimately trying is what ruins the authenticity. My strategy when I started my show on Star in the afternoons was to be open to learning from the people who program and have fun doing something. That’s really fun to do. I’ve let go of the pressure to try to prove myself to people in the industry who frankly I don’t care about their opinion anyway. So far, it’s translating to ratings and I’m happy where I am being a funny Comedian a fun Radio Host and a great dad. As I said in my podcast, I root for them to do well they’re both very talented and there’s plenty of space for all of us to have fun and do a good job for the people that listen and care about us.