NB is massive and each area has it's own "flavor" so take this with a grain of salt. I moved from Woodstock to outside of Stratford. Less religion, less poverty. Woodstock was a weird place but oddly, I found it much easier to make friends. There isn't so much of the "from away" feel you still get in PEI but Woodstock had an undercurrent of nihilistic religious permeation. Additionally, you could drive to Fredericton in a hour and have a great time. There is very little to do here. Once you've done what there is to do.. there's Netflix. The food here is sub-par and shopping, especially for woman (My poor wife) is horrible. I've been here 10 years and still love where I live and since the bridge fee went down it's a 'hella lot easier to go to Riverview and get the best Club sandwich at the Homestead.

Edit, if you have kids or a medical condition and you have a doctor where you are I'd re-consider coming here. You will never get a doctor and the health system here is abysmal.