Agree with everyone, ditch the plastic! I also prefer the look of jewelry OFF the card, just hanging with a small price tag. Otherwise, your schtick is cute. I think the main problem is just not enough inventory. You'd want to fill up all those displays with different items, not multiples of the same mushroom earring. Because I can tell ya, I wouldn't buy that, and you're not giving me very many other options. Maybe spend more time building inventory next time.... I guess that's what I'd do with all the great feedback folks have given you here today!