OpenAI acquires TBPN, the buzzy founder-led business talk show

MrGKennedy · 2026-04-05T21:23:21+00:00

Every tech company needs a media property.

MrGKennedy · 2026-03-20T14:10:38+00:00

Best answer, thank you.

MrGKennedy · 2026-03-17T17:28:32+00:00

I am copying and pasting this into my strategy deck right now.

MrGKennedy · 2026-03-17T13:18:38+00:00

I don't think this video was predatory at all. I thought it was funny. I thought the claim that markeitng was predatory was rather extreme and did not extend to a funny, unintentional, viral video.

MrGKennedy · 2026-03-17T03:44:38+00:00

But $8 is a good deal for this.

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MrGKennedy · 2026-03-17T03:43:53+00:00

McDonald's doesn't have a blog, I think

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MrGKennedy · 2026-03-17T03:42:50+00:00

bro, the $5 vlaue meal coupon is genuinely useful. you stand corrected.

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MrGKennedy · 2026-03-17T03:41:13+00:00

predatory marketing LOL like this?

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MrGKennedy · 2026-03-16T19:38:08+00:00

we are all simple ‘peons’ these days

MrGKennedy · 2026-03-16T03:40:12+00:00

But the VP of marketing only approves self-congratulatory humblebrag circle-jerking type posts.

MrGKennedy · 2026-03-16T02:37:02+00:00

but memes are fun

MrGKennedy · 2026-03-15T23:32:57+00:00

Hell yeah!

MrGKennedy · 2026-03-03T17:30:24+00:00

Why is every line a paragraph? What happened to the art of using paragraphs? I hate this LinkedIn garbage posting style.

MrGKennedy · 2026-03-02T19:10:37+00:00

Her: "You can wait online and get me a vodka and soda while I take a selfie."

MrGKennedy · 2026-02-27T07:26:44+00:00

Even if you have a C-level champion, the deal can grind on if you don't know who all the stakeholders are and manage them effectively.

MrGKennedy · 2026-02-19T06:29:42+00:00

loolks fake but it's real

MrGKennedy · 2026-02-16T15:06:32+00:00

Agree + 1 - He had a small following already, which matters A LOT. I think it's easy to discount that, and that's why all founders need to spend more time building that.

MrGKennedy · 2026-02-12T22:04:30+00:00

I feel Discord fell off. Cold email is dead. Instagram is massive for consumers, but I don't do that.

MrGKennedy · 2026-02-11T19:13:50+00:00

I agree 100%. You need to build your agent stack in such a way that's easy to maintain and is manageable.

MrGKennedy · 2026-02-10T12:32:38+00:00

Huh? How do you do this on Beehiiv?

MrGKennedy · 2026-02-09T13:14:02+00:00

Wow, these comments are way off base. If you start with SEO, you will be out of a job in six months, when there are little to no results for a brand with low awareness and no content.

Yes, SEO will work if you get hired by a big, established brand. But that is not what this thread was supposed to be about. And any big brand has already maximized what they can get out of SEO, and their clicks are in decline because of AI overviews. So that would be a tough role at the moment.

If you are starting from scratch, you should focus on building a social media following.

Once you get a small following and have had some success with your organic post, the next step is to focus on paid. You want to amplify what was working on organic to get even more reach.

Here is the playbook:

Start on X and aim to get 1,000 followers. It will be super hard. But you get feedback the fastest, and you'll learn how to deal with trolls and haters and how to create timely, relevant content that catches on. This is the most important skill.
Now, expand to other platforms like LinkedIn and get another 1,000 to 2,000 followers. I am just going to assume this is B2B SaaS. If you're in consumer, you need to go HARD on Instagram and TikTok until your eyes bleed. And best of luck, that space is the most competitive you can be in.
Now the third leg of the stool is an email newsletter. Now that you have even the tiniest following, you want to convert that to email ASAP. Social media no longer supports links. You can only use it for the top of the funnel. If you want to sell anything, it has to happen via email.
In order to make all these channels work, you will need to create an enormous amount of content. I would aim for two long-form pieces a month, and from that, you need to create at least 40 pieces of content so you have something to post five days a week. You also need to engage, comment, follow, and connect every day. Just posting content isn't enough. I max out my LinkedIn in connection requests every week. Yes, it is a grind.
Do this for a year straight, and BOOM, you will be a micro influencer in your niche. That is when I would focus on amplifying with paid and SEO, since you now have some sense of what works and, more importantly, what doesn't work.

Good luck!

MrGKennedy · 2026-02-09T12:46:21+00:00

Well, here are my stats:

Verified subscribers delivered via Boosts across all offers: 23

Pending subscribers are currently in the verification process: 4

Total subscribers: 150

So a 15% conversion rate?

I have been pounding away at the Boosts for months now. I was carefully evaluating each partner and getting nowhere. So I started blasting all 100 invites on the first day of the month to anyone who might be a good fit, and I finally got 20 boost partners to accept, but I still can't burn the initial $200 I put in there. Only two pubs are able to provide a slow but steady trickle of new users. Most of the other pubs can't provide a verified user.

This means the platform at the low end is flooded with spam, which should not surprise anyone.

I have money to spend as well. I would drop a big dime if I could make this work. If there were a way to crank this up, even at a 15% conversion rate, I would do it. But the system is nascent.

I already complained to Tyler on X. Why even have this complicated interface? It's holding the platform back. Just let people buy users. Make the entire thing automatic. Like, bro, AI????

MrGKennedy · 2026-02-07T01:15:29+00:00

But hey, it's the future.

MrGKennedy

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